MARKETING COMMUNICATIONS FOR SOCIAL SCIENCES
|Req #: ||141355 |
|Department: ||COLLEGE OF ARTS AND SCIENCES |
|Appointing Department Web Address: ||https://artsci.washington.edu/ |
|Job Location: || Seattle Campus |
|Posting Date: ||01/09/2017 |
|Closing Info: || Open Until Filled |
|Salary: || |
Salary and benefits are competitive. Salary is commensurate with qualifications and experience.
|Notes: || PRIORITY GIVEN TO RESUMES RECEIVED BY Monday, January 23, 2017 |
As a UW employee, you will enjoy generous benefits and work/life programs. For detailed information on Benefits for this position
please visit our website
| The University of Washington (UW) is proud to be one of the nation's premier educational and research institutions. Our people are the most important asset in our pursuit of achieving excellence in education, research, and community service. Our staff not only enjoys outstanding benefits and professional growth opportunities, but also an environment noted for diversity, community involvement, intellectual excitement, artistic pursuits, and natural beauty. |
Our College of Arts and Sciences has an outstanding opportunity for a Marketing Communications Specialist For Social Sciences, that will support the College of Arts & Sciences Dean's Office and the Office of Advancement and Alumni Relations.
The Marketing Communications Specialist will provide strategic and tactical marketing and communications support to the academic units within the Social Sciences division of the College and will support the advancement efforts for the division. Under the direction of the Managing Director of Marketing Communications and in close collaboration with the Sr. Director of Advancement for the Social Sciences, this position is responsible for creating a comprehensive marketing communications plan to raise awareness about the division and its departments that includes coordinating and supporting events (e.g., lectures and other activities to support donor and alumni engagement), identifying stories of interest from departments within the division, highlighting the departmental efforts through social media, updating the College website with content from the division and working closely with the divisional Advancement team to support their frontline fundraising efforts.
The College of Arts & Sciences is the largest unit on campus and graduates nearly 70% of the alumni of the University. The College's audiences are extremely diverse. It is a very complex system that requires a large amount of collaboration and consensus-building. This position will find the same complexities in the Social Sciences divisions within the College. The Social Sciences division is extremely diverse in its offerings. The Jackson School of International Studies is one department within this division and it includes eight international centers. The Jackson School often engages with international dignitaries and this position may support those activities. This position requires an understanding of diverse cultures and behaviors.
This position is responsible for developing and engaging effective and strategic communications strategies and tactics that represent the Social Sciences division, the College, and the UW at the highest level. This position will interact with and develop materials for a myriad of constituencies - including donors, alumni, students, faculty and staff, and the general public. This position will work closely with other marketing communications and advancement professionals across the College and UW to ensure consistent messaging that positions the UW as a leading institution.
Duties and responsibilities include:
Develop and facilitate a comprehensive marketing communications plan, under the direction of the Managing Director of Marketing Communications, for the division with the goal of raising awareness of the distinguished faculty, cutting edge research and outstanding students to encourage donor support.
o Work closely with the divisional dean and the department chairs to identify stories of interest and key research activities to highlight through the College's various communications outlets.
o Work closely with the Managing Director of Marketing Communications to highlight Social Sciences stories through social media efforts, includes writing content and posting to the various communications channels.
o Develop and prepare written content as assigned for the College of Arts and Sciences website, including conducting interviews with faculty, guests and students; writing features and news articles; posting material directly to the College's website; updating events listing by working with departments; and monitoring the websites to maintain fresh content.
o Working closely with the Sr. Director of Advancement for the Social Sciences, develop and prepare written content that supports the frontline fundraising efforts of the Advancement team, includes crafting case statements, proposals, white papers, invitations and other similar forms of communications.
o Consistently incorporate College messaging in all efforts, including working with the Managing Director of Marketing Communications to implement divisional marketing communications strategic plans.
o Attend the Social Sciences Advancement team meetings as scheduled by the Sr. Director of Advancement for the Social Sciences.
o Provide support pre-, during and post-events created by the College that highlight the divisions' efforts.
Attend the Constituency Relations meetings that are organized through the UW Alumni Association and represent the division and serve as a liaison to the departments to help them better engage with alumni by sharing best practices.
Provide outstanding customer service and strategic communications consultation to the College and the Social Sciences division, departments, centers and institutes and professionally represent the College and the University of Washington in all interactions.
o Provide general marketing and communications support to division, including but not limited to drafting press releases and press alerts, conducting general research on topics or individuals, scheduling meetings, assisting with briefing materials, composing email and hard copy correspondence, organizing files, assisting with media outreach and coverage, developing communications templates, drafting text for invitations, brochures and other print materials etc.
o Work together with the Marketing Communications Specialist for the Arts & Humanities to organize and oversee quarterly marketing roundtable meetings with the Social Sciences and Humanities Divisions to provide consultations on best practices and highlight great communications work.
o Work closely with the departments within the division to support their e- newsletter efforts, includes building and sending HTML e-mail, monitoring campaign performance and following University guidelines for the e-blasts.
o Be familiar with the Advance database and use information to support research needs and pull lists.
Other projects as assigned by the Director of Marketing and Communications and/or the Assistant Director of Marketing Communications. (10%)
From time to time, oversee the efforts of student workers on projects for the Social Sciences.
| Bachelor's Degree in communications, marketing, journalism, English, or related field. |
Minimum two - three years of diverse experience in marketing/communications or public relations as well as event planning. Proven expertise in developing targeted messages and communications for diverse audiences.
Experience working successfully in a collaborative environment.
Must be adept at organizational proficiency and project management, including the ability to prioritize work and juggle multiple projects simultaneously.
Must be able to maintain confidentiality.
Must be able to work in a team environment as well as independently
Must be flexible in a fast-paced setting and able to work under deadline pressure.
Must be customer service-minded in the interaction, strategic planning, and execution or implementation of all projects.
Demonstrated success in building and gaining consensus on creative initiatives and directions within a team environment as well as through open/general outreach efforts.
Excellent written and verbal communication skills, including expertise in the application of writing and editing skills with strong familiarity with AP Stylebook and Chicago Manual of Style.
Capacity to work professionally with many constituencies (e.g., staff, faculty, students, alumni, friends, vendors, donors and volunteers).
Proficient in the use of Microsoft Office for the PC.
Experienced working in the Adobe Creative Suite (includes InDesign, Photoshop, Acrobat, etc.) and some HTML expertise.
Equivalent education/experience will substitute for all minimum qualifications except when there are legal requirements, such as a license/certification/registration.
| At least three years of experience working in a marketing/communications role. |
Familiarity with technology, new media tools, and a wide range of software including Final Cut Pro, Dreamweaver, and email distribution systems such as Convio, Mail Chimp, Constant Contact, etc.
Experience with higher education institutions and/or marketing in a complex organizational environment.
Experience working with large databases such as ADVANCE.
Familiarity using content management systems such as Drupal.
|CONDITION OF EMPLOYMENT:|
Appointment to this position is contingent upon obtaining satisfactory results from a criminal background check
The application process for UW positions may include completion of a variety of online assessments to obtain additional information that will be used in the evaluation process. These assessments may include Work Authorization, Criminal Conviction History, Cover Letter and/or others. Any assessments that you need to complete will appear on your screen as soon as you select Apply to this position. Once you begin an assessment, it must be completed at that time; if you do not complete the assessment you will be prompted to do so the next time you access your My Jobs page. If you select to take it later, it will appear on your "My Jobs" page to take when you are ready. Please note that your application will not be reviewed, and you will not be considered for this position until all required assessments have been completed. Experience in photography and/or videography, a plus.