Description Tufts Gordon Institute (TGI), an integral part of Tufts School of Engineering, helps students to develop the knowledge and skills they need to become technology leaders capable of addressing the challenges of the 21st century. TGI programs include: a Master of Science in Engineering Management (MSEM) for technology professionals; a Master of Science in Innovation and Management (MSIM) for recent STEM graduates; a professional education program (PE) tailored to the needs of practicing engineers; and undergraduate minors in entrepreneurship and engineering management for Tufts undergraduates. All TGI programs share a visionary approach to fostering creativity and leadership development. Through innovative curriculum and mentoring by distinguished practitioner faculty, TGI students gain the knowledge, skills, confidence, and experience to harness the power of cross-disciplinary teams, enabling them to advance their careers and become leaders of the innovation economy. Reporting to TGI's Director, and working alongside the members of TGI's marketing and admissions team, the Digital Marketing & Communications Specialist will work to raise awareness of Tufts Gordon Institute and support its ability to attract a community of talented and engaged students. The primary responsibilities of the position focus on growing TGI's audiences and engagement through development, execution, tracking and optimization of innovative digital marketing programs across multiple channels. The individual will also support the development and implementation of other, non-digitally focused marketing programs, and will engage in student recruitment and admissions activities.
Organization: Gordon Institute
Employee Status: Regular
Qualifications Basic Requirements:
Minimum of 3-5 years of experience in a marketing and communications role.
Bachelor's degree in marketing, communications, technical or other related discipline.
High level user of the MS Office Suite including Word, Powerpoint and Excel.
Demonstrated proficiency in social media platforms including LinkedIn, Facebook, Twitter, Instagram, YouTube, and other comparable and up-and-coming social media channels.
Skills and experience with many or all of the following: HubSpot or other inbound marketing software platform; HTML, web content management, CRM database management systems, Adobe Creative Suite and Google Analytics. An employee in this position must complete all appropriate background checks at the time of hire, promotion, or transfer. Preferred Qualifications:
Experience in higher education marketing, communications and admissions. Special Work Schedule Requirements: The standard work week is M-F, 9am-5pm, 52 weeks per year. However, some Gordon Institute programs are offered on weeknights and Saturdays and some events are held in the evenings. As a result, this position may require occasional evening hours (averaging several nights per month), especially during the academic year. Tufts University is an AA/EO employer and actively seeks candidates from diverse backgrounds. Please see the Tufts University non-discrimination statement.