| Position summary |
The web content manager will help lead the University’s efforts to develop a premier website that positively and cohesively reflects Saint Martin’s overall mission, identity, values and offerings as a Catholic, Benedictine educational institution. Focusing on the web as the University’s primary marketing and recruiting tool, the web content manager will provide editorial oversight and strategy of the web. This position will work closely with offices and departments to edit existing content and generate new content that is more effective, more inviting and more engaging for users, particularly prospective students. In doing so, this position will be instrumental in moving the University toward a more centralized approach to web content development. This position – in close collaboration and consultation with the VP of marketing and communications and the web manager – plays a leadership role for the Office of Marketing and Communications by: (1) developing a vision and editorial calendar for web content development; (2) curating and writing original content for top level web pages; (3) designing and providing content generation workshops for the web assistants, staff and students; (4) serving as project manager for website redesign projects, specific and comprehensive; and (5) providing systems analysis and working with web manager and ITS on the implementation of new web tools.
Primary functions and responsibilities
Writing and Content Generation • Develop with the VP and the web manager a strategic plan and an editorial calendar for web content development and identify priorities for implementing the plan. • Build with the VP and the web manager a vision and strategy to enhance website user experience, with a focus on incorporating more engaging and interactive content, increasing usability and accessibility and preserving web standards. • Write new content and edit existing content on website, working both independently and collaboratively with program/department directors and web assistants. • Identify and curate potential stories for the website, approaching and interviewing subjects. • Maintain the marketing and communication blog, updating the community on relevant activities in the marketing and communications office and providing the web assistants with a one-stop location for pertinent updates.
Web Governance • Assist web manager in implementation, training and maintenance of Drupal workflow module. Provide backup web posting duties as needed. • With the web manager, direct, train and assist web assistants and marketing and communications student workers on organizing, curating and creating content to upgrade user experience. • Develop and facilitate training for web-based systems and marketing workshops including Introduction to Drupal and Generating Content for the Web and Social Media. • Serve as resource and advocate for marketing and branding policy and strategy. Ensure best practices are upheld throughout the website as relates to W3C standards, section 508 accessibility compliance, content readability, content usability and AP style. • Configure, manage and administer Siteimprove web governance tool. Collaborate with vendor to establish, maintain and extend event tracking for constituent conversions. Utilize Siteimprove for quality assurance in maintaining website integrity.
Project Management and Systems Analysis • Serve as primary contact for website vendors. Responsible for scheduling and facilitating community feedback sessions, maintaining communications with vendor, assigning tasks, assessing and mitigating risks, keeping team on target with deliverables ensuring positive project outcome and timely completion. • With the web manager, project manage the development of new websites and implementation of new third-party web systems. Communicate with stakeholders, schedule meetings, assign tasks, develop timelines, assess risks and ensure projects meet deadlines. • Analyze third-party web tools and provide recommendations to supervisor and additional responsible parties.
Social Media • Support University events and activities via scheduled and on-the-fly promotional and informational postings through a variety of media outlets. • Work with marketing and communications team to brainstorm and develop new and innovative social media campaigns to strengthen the Saint Martin’s brand.