Marketing Manager - 73175
Philosophy Talk, the nationally syndicated public radio show that questions everything except your intelligence, is seeking a dynamic, visionary, and experienced marketing and business development specialist to lead us in creating and implementing new, more effective business and marketing strategies. The director will lead our efforts to expand our station carriage, enhance our web and social-media presence, deepen our engagement with our listener base, and grow our e-commerce revenue stream. The director will oversee and direct recurring campaigns and will lead our efforts to enhance user experiences within our dynamic and growing online Community of Thinkers.
The position is fixed term for one year at .75 FTE with possible extension. The director will supervise a staff of part time marketing, merchandise, and web-maintenance personnel. The director will work collaboratively with Philosophy Talk research staff, production staff, and with our on-air personalities.
Philosophy Talk is produced in a variety of formats. Some episodes are produced live in studio. Others are pre-produced and heavily edited. The show is sometimes performed in front of live audiences at venues around the Bay Area and around the country. In addition, we produce content for the web only. The show is hosted by Stanford University philosophy professors Ken Taylor and John Perry, and is produced by KALW Radio on behalf of the University. It is currently broadcast on over 100 stations around the country. Our online Community of Thinkers offers both free and premium content to listeners world-wide. Learn more about the show by visiting philosophytalk.org.
- Recommend, manage and execute integrated marketing plans/programs and strategies to meet business objectives.
- Develop and manage the communication and brand strategy for individual program(s) incorporating appropriate channels (i.e., web presence, digital and print).
- Manage market research and campaign/program/service/event analysis used to inform decisions regarding strategic marketing direction, product segmentation and customer targeting.
- Assess market opportunities and track market trends. Recommend marketing improvements based on findings.
- Responsibility for staff including the recruitment, management, development, and retention.
- Manage program budget, goals, and objectives in alignment with organizational goals.
- Guide event planning and execution as needed to support marketing objectives.
- Manage vendors on specific projects.
* - Other duties may also be assigned
Education & Experience:
Bachelor's degree and 5 years of relevant experience; or a combination of education and relevant experience.
Knowledge, Skills and Abilities:
- Previous experience in product, program and/or services marketing.
- Experience with digital, web, print, social media marketing.
- Ability to lead cross-functional teams toward a common goal.
- Experience with project management and the ability to manage multiple projects simultaneously.
- Experience with market research and data analysis.
- Understands how to implement effective marketing programs across multiple channels.
- Creative problem solver with strong critical thinking skills.
- Strong written and oral communication and presentation skills.
- Prior experience in planning and managing program budgets.
Certifications and Licenses:
- Constantly perform desk-based computer tasks.
- Frequently stand/walk, sit, use a telephone, grasp lightly/fine manipulation, speaking.
- Occasionally grasp forcefully, writing by hand.
- Rarely sort/file paperwork.
* - Consistent with its obligations under the law, the University will provide reasonable accommodation to any employee with a disability who requires accommodation to perform the essential functions of his or her job.
- Occasional work on evenings and weekends.
- Interpersonal Skills: Demonstrates the ability to work well with Stanford colleagues and clients and with external organizations.
- Promote Culture of Safety: Demonstrates commitment to personal responsibility and value for safety; communicates safety concerns; uses and promotes safe behaviors based on training and lessons learned.
- Subject to and expected to comply with all applicable University policies and procedures, including but not limited to the personnel policies and other policies found in the University's Administrative Guide, http://adminguide.stanford.edu.
Final offers of employment are contingent upon successful completion of national criminal background check, national sex offender registry search and, where applicable, driving record.
Stanford is an equal opportunity employer and all qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other characteristic protected by law.
Location: School of Humanities and Sciences
Job Code: 4901