If you’re an experienced ad tech or data science professional who wants to make a positive contribution to digital advertising industry best practices, the Council of Better Business Bureaus needs a Chief Technologist for its cutting edge online and mobile privacy program. In this new position, you will be the program’s chief expert on all aspects of advertising technologies in the online and mobile advertising industry, from the traditional tracking cookie to the latest in statistical IDs. You will apply your technical skills to monitor the browser and app-based advertising ecosystem to ensure that all companies involved in collecting and using data for interest-based advertising follow the Digital Advertising Alliance’s self-regulatory principles. As the Lead Technologist for the Online Interest-Based Accountability Program, you will play a key role in developing new enforcement methods that will keep this compliance program the gold standard in independent industry self-regulation. Your job responsibilities will include:
- Creating and maintaining technical investigation methodologies and technology tools for the Accountability Program’s compliance work;
- Performing forensic analyses of how companies are collecting and using data for online and mobile interest-based advertising to detect possible compliance issues;
- Participating in formal reviews of companies’ compliance as the technical lead on the Accountability Program’s compliance team; Working with in-house IT and vendors to develop and implement technical solutions;
- Representing the Accountability Program in technical working groups and other forums where technologists work on privacy issues;
- Training staff and developing their expertise in technology analysis;
- Building and maintaining relationships with key privacy professionals and academics.
About the Online Interest-Based Advertising Accountability Program
The Online Interest-Based Advertising Accountability Program is administered by the Council of Better Business Bureaus under the policy direction of the Advertising Self-Regulatory Council, the leading experts in advertising self-regulation. The Accountability Program was created at the request of the Digital Advertising Alliance to provide an independent, third-party enforcement mechanism for the Self-Regulatory Principles for Online Behavioral Advertising, the Multi-Site Data Principles, and soon the Application of Self-Regulatory Principles to the Mobile Environment. The Principles were developed by a cross-industry coalition of the leading advertising and marketing associations
The mission of the Accountability Program is to build consumer trust in online advertising by ensuring that companies engaged in these practices comply with the self-regulatory principles. To this end, the Accountability Program monitors covered entities’ compliance with the Principles; conducts outreach to companies and consumers to explain the Principles and the accountability process; institutes formal inquiries into cases of potential non-compliance; and works with covered entities to expeditiously resolve instances of non-compliance. To ensure transparency, the Accountability Program publishes its decisions and refers cases of non-participation or uncorrected non-compliance to the Federal Trade Commission.
To learn more about the Accountability Program and read its published decisions, visitwww.asrcreviews.org/category/ap/.