EMPI Inc is a wholesale distributor of quality aftermarket automotive parts.
We are looking for a Marketing Specialist to join our Team. This individual will lead the company to success through Marketing / Advertising. A candidate must have a positive attitude, solid work ethic, and the ability to juggle multiple priorities and responsibilities.
Conduct market research to find answers about customer requirements, habits and trends
Brainstorm and develop ideas for creative marketing campaigns
Lead product launch initiatives
Work with agency and other external vendors to execute promotional events and inbound/outbound campaigns
Collaborate with marketing and other professionals to coordinate brand-building activities and marketing efforts
Plan and execute initiatives to engage with end users through appropriate channels (print, social media, e-mail, shows, etc.)
Analyze marketing data (campaign results, conversion rates, web traffic etc.) to help shape future marketing strategies
Execute duties related to marketing plan as assigned
Proven experience in a marketing specialist or similar role
Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/Social media etc.) and market research methods
Demonstrable experience in marketing data analytics and tools
Solid computer skills, including MS Office, marketing software (Adobe Creative Suite & CRM) and applications (Web analytics, Google Adwords etc.)
Knowledge of HTML, CSS and web development tools (e.g. Dreamweaver)
Well-organized and detail oriented
Exceptional communication and writing skills
Commercial awareness partnered with a creative mind
BSc/BA in marketing, communications or equivalent
Automotive aftermarket experience a plus
Automotive aftermarket wholesaler and distributor.