Assistant Vice President Advancement Communications, Marketing and Events
October 1, 2018
Full Time - Experienced
4 Year Degree
Job ID: 6367 - Unclassified - FT
The Assistant Vice President Advancement Communications, Marketing and Events is a senior level staff member who reports to the Senior Vice President for University Advancement. The AVP leads the division’s brand development, promotion, and measurement, and directs a university-wide strategy to unify, optimize, and enhance capital campaign marketing and communications initiatives across administrative and academic units, including the office of the President. The Assistant Vice President also serves as a member of the division leadership team, with responsibility for strategic planning and coordination with other University academic and administrative divisions.
Serve as a member of the leadership team of University Advancement, providing strategic direction for the division and across academic and administrative units in support of Miami University strategic and capital campaign goals in an effort to enhance the national reputation and branding of Miami University Alumni Association and capital campaign.
Provide leadership, planning, management, execution and evaluation of all aspects of marketing, data and analytics, communications and event strategies for the Division of University Advancement.
Provide direction and project governance expertise to successfully manage all Advancement communications (print and online) encompassing the Miami University Alumni Association, Annual Fund, Development, Stewardship and Donor Relations, the Vice President's staff, capital campaigns, athletic campaign events, presidential donor and alumni events, and cross-divisional projects. Work closely with the key staff in each of these areas to ensure effective and timely communications and the alignment of communications with Divisional goals.
Partner with the Senior Vice President for University Advancement on major projects and initiatives in support of departmental objectives and university department, college and overall goals in capital campaign marketing, communications, analytics and events.
Directly supervise, manage, motivate and grow team of professionals in the areas of print and online communications, brand marketing strategy, events, and information systems and analytics for University Advancement. Manage staff productivity through goal setting, prioritizing, budgeting, monitoring and reporting.
Utilize findings, study national trends and adapt best practices to assist in the development of programs and messaging to cultivate life-long relationships between Miami and her alumni.
Encourage and promote collaboration, visibility and involvement of advancement marketing, event and analytics team members with their counterparts across campus.
Oversee Division's web presence, including the MUAA and development websites, as well as all related web activity, broadcast emails and social media.
Serve as the staff liaison to the Foundation Board Communications Committee. Represent the division on campus wide communications committees.
Supervise relationships with external vendors and agencies, including advertising agency, print and production vendors.
Manage and track a sizeable budget, efficiently maximize resources.
Bachelor's degree; at least 8 years of experience in strategic and management role in communications, marketing or related field within a complex decentralized organization; at least 3 years of experience in a direct management/supervisory role. Must possess outstanding oral and written communication skills; excellent organizational skills and attention to detail. Ability to problem solve and deal diplomatically with challenging issues, situations and people; proficient in the use of Microsoft Office programs Exceptional organizational skills including the ability to simultaneously manage a large variety of tasks, set priorities and manage the involvement of other staff. A commitment to strong customer service is essential. Able to deal with the pressure of deadlines. Willingness to work extra hours to meet occasional high-priority deadlines. Ability to travel and work nights and weekends as needed and to perform other duties as assigned.
The University is committed to equal opportunity, affirmative action, and eliminating discrimination and harassment. Miami University does not discriminate on the basis of age, color, disability, gender identity or expression, genetic information, military status, national origin, pregnancy, race, religion, sex, sexual orientation or protected veteran status in its application and admission processes, educational programs and activities, facilities, programs or employment practices. Requests for reasonable accommodations/or disabilities related to employment should be directed to ADAFacultyStaff@MiamiOH.edu or 513-529-3560. Miami University's Annual Security and Fire Safety Report with information on campus crime, fires, and safety may be found at: http://miamioh.edu/campus-safety/annual-report/. Hard copy available upon request. A criminal background check is required. All campuses are smoke and tobacco free campuses.
About Miami University
Nationally recognized as one of the most outstanding undergraduate institutions, Miami University is a public university located in Oxford, Ohio. With a student body of nearly 19,000, Miami effectively combines a wide range of strong academic programs with the personal attention ordinarily found only at much smaller institutions.