Brand/Product Management, Business Development, Marketing Research: Other
4 Year Degree
Shopper Insights at Pharmavite: who we are and who we seek
The Shopper Insights group at Pharmavite operates as more than the "shopper research" division. We partner with Sales, Marketing, and other cross-functional partners to provide strategic direction and guidance to the firm and category leadership to our customers that is grounded in our intimate and expert understanding of our target shoppers.
The Shopper Insights Manager serves as the objective voice of the shopper and is a key contributor in retail strategy development. This person proactively tackles key retail issues, develops and delivers best in class shopper insights, and analyzes shopper data, all to support retail strategies and provide category leadership to retail customers. The Shopper Insights Manager supports Shopper Marketing, Sales and Category Management teams. The Shopper Insights Manager is experienced in a wide range of shopper research methodologies and syndicated research/market data, (e.g. Nielsen POS, IRI, panel data).
Drive competitive advantage through development of superior retail strategies
Provide category leadership to retail customers
Uncover, develop and socialize the right portfolio of shopper insights (qualitative/quantitative/syndicated) that visibly drive the business
Develop strong relationships with Shopper Marketing, Sales, Category Management and key retail customers
Design, manage and execute shopper research projects:Synthesize syndicated data and insights into custom reports
Frame the business or brand problem to solve
Articulate the learning needs in a crisp fashion
Fluent in a wide range of research methodologies
Co-author research reports and strategy documents with appropriate partners (e.g. research suppliers, Shopper Marketing and Sales).
Socialize shopper learning plans and pre-enroll cross-functional partners in shopper research initiatives to drive success in applications of shopper research findings.
Continually drive credibility for the Shopper Insights function among internal and external stakeholders through thoughtful development and application of data, insights and strategy.
Help develop and maintain productive relationships wide bench of research suppliers.
The ideal candidate will possess the following:
We are seeking a unique individual who shares our perspective on Shopper Insights.
Will have the ability to take ownership of the businesses on which they work.
Seeking a talented strategist and story-teller at heart. Someone who is both a thinker and a doer.
Someone who recognizes that data and insights are not the end, but rather a means to the end.
Four year college or university degree required. Master's in Business or Market Research preferred.
3-5 years in a consumer or shopper insights role with a major consumer packaged goods company, research supplier, or full-service advertising agency
2+ years in a dedicated shopper insights role
Values and Attitudes
Curious and passionate about shopper attitudes and behaviors
Strong interest in health & wellness categories
Strong business perspective beyond traditional shopper insights boundaries
Identify and articulate underlying business issues and develop shopper learning plans that visibly connect back to those issues
Build and leverage strategic frameworks that enable understanding and drive choice
Able to create strategic direction from uncertain environments
Understand and integrate the customer POV into Pharmavite retail strategy
At Pharmavite, we strive to make the world a better place. It’s in our DNA.
More than 45 years ago, our founders focused on improving health & wellness by going back to the basics—good nutrition and essential nutrients & minerals. Since that day, we’ve been a leader in the health and wellness industry and have earned the trust of consumers, healthcare professionals, and retailers by offering the highest quality vitamins and supplements under the Nature Made® brand.
At Pharmavite, we make products with a purpose, and our purpose is Bringing the Gift of Health to Life. We are always seeking like-minded, talented people who are passionate about health and wellness to join our team. We believe that if we work hard, and care about what we do, we will deliver exceptional results together.