Primary Location: Australia,New South Wales,Sydney
Education: Bachelor's Degree
Job Function: Marketing
Shift: Day Job
Employee Status: Temporary
Travel Time: No
Job ID: 18051638
Citi, the leading global bank, has approximately 200 million customer accounts and does business in more than 160 countries and jurisdictions. Citi provides consumers, corporations, governments and institutions with a broad range of financial products and services, including consumer banking and credit, corporate and investment banking, securities brokerage, transaction services, and wealth management. Our core activities are safeguarding assets, lending money, making payments and accessing the capital markets on behalf of our clients.
This is a key role in the Banking Partnerships team with responsibility for the development and implementation of marketing acquisition strategy, as well as people management. The Senior Marketing Manager for Banking Partnerships will develop and implement strategies and campaigns to maximise the acquisition of profitable new to bank (NTB) credit cards customers across our Banking Partners. This is achieved through multiple partners and acquisition channels.
The Senior Marketing Manager is also responsible for the key partner relationship, Virgin Money Australia. They will support this key partner in managing their own marketing strategy, budgets and campaigns by influencing and driving excellence through strong stakeholder relationships and best practice insights.
This role has two direct reports.
Own the development of the Banking Partnerships marketing acquisition strategy.
Manage the implementation of partner marketing plans, ensuring all campaigns are executed in a timely fashion. This involves developing creative briefs for the agencies, aligning and coordinating stakeholder input, ensuring campaigns are executed within the set legal and compliant framework, seeing creative development through to production and liaising with our media agency and partners to push campaigns live.
Achieving new to bank and cross-sell account targets utilising all marketing channels. Monitor results and seek continuous CPAA improvement (when appropriate) and channel optimisation.
Focus on meeting revenue targets while managing risk and minimising costs per account. Contribute to targets relating to partner performance including, attrition, activation, BT rates, revolve rate, ANR and profitability.
Monitors key acquisition metrics (approval rates, daily volumes, cancellation rates by channel) and influences improvements as required.
Gain an in-depth understanding of profit models and associated drivers, credit and risk policies - to support offer development and trend analysis. Monitor monthly offer performance reports and key indicators to determine specific areas for improvement.
Works with key internal stakeholders to deliver profitable offers and acquisition KPIs - including Product, Sales and Distribution, Risk, Compliance, Finance, Product Operations, Credit Operations, Digital, Decision Management, Customer Experience, Call Centres etc.
Works with the broader Banking Partnerships team (Commercial and Product, Sales and Distribution) to achieve the best outcomes for our partners and Citi - fosters a team relationship with shared goals.
Managing the annual budget and monthly accrual process for all partner acquisition activity, meeting all reporting deadlines including accruals, campaign calendars and marketing metrics and ensuring ongoing optimisation of budget allocations.
Ensure that all relevant processes and controls are adhered to during the implementation of marketing activity in order to mitigate risk. These include but are not limited to Partner Marketing Checklists, Activity Briefs, Communications Approvals, Maker/Checker Process etc.
Implement process improvements where possible to minimise campaign timelines and maximise account bookings. Continually investigate ways to achieve improvement in areas of risk management, application processing and decisioning, fraud, Citiphone, and the mailhouse.
Responsible for providing reporting and insights on Banking Partnerships Card Acquisition including, but not limited to, campaign calendars, marketing metrics, budgets and contribution to the monthly Business Review and quarterly/half yearly/annual reviews.
Manage and lead a team of 2 marketing managers to deliver this strategy and core objectives while maximising new account growth and profitability. Manage the team's professional development through coaching, support and engagement.
Represent Banking Partnerships, Acquisition Marketing in bank wide marketing forums.
Maintain a thorough understanding of the market, competitor activity and relevant product and consumer trends.
Maintain consistency of both internal and partner branding.
Lead or assist on key projects and initiatives from an acquisition perspective as required.
Supports Head of Acquisition as required.
Effective analysis and decision making - identify and understand issues, problems and opportunities and develop appropriate solutions.
Adapt to change in a fast paced environment - flexibility to adapt to an ever-changing environment, while maintaining focus and drive
Ability to multi-task - able to manage time and competing priorities to deliver effective outcomes
Build effective relationships with internal and external stakeholders - develop and use collaborative relationships to facilitate the accomplishment of business goals
Effective written and verbal communication - communicate clearly and concisely, with impact and credibility using appropriate language, style and terminology
Diversity is a key business imperative and a source of strength at Citi. We serve clients from every walk of life, every background and every origin. Our goal is to have our workforce reflect this same diversity at all levels. Citi has made it a priority to foster a culture where the best people want to work, where individuals are promoted based on merit, where we value and demand respect for others and where opportunities to develop are widely available to all.
Internal Number: 4563678
About Citi Australia
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