BROAD FUNCTIONS The Marketing Assistant reports directly to the Marketing Director and contributes to Chicago Shakespeare Theater by working closely alongside colleagues to execute marketing initiatives that sustain existing and grow new audiences, as well as provide direct support to Marketing Director. The Marketing Assistant orients new marketing interns and effectively executes administrative functions required by the department.
DUTIES AND RESPONSIBILITIES
Supports the execution of marketing efforts to ensure sales and/or engagement goals are met. Includes, but not limited to, prospect research, direct mail, promotions, on- and off-site visibilities and distribution.
Under guidance of the marketing team facilitates and maintain promotional partnerships that directly impact sales and audience growth, as well as create visibility opportunities for CST.
Assist in execution of third-party discount offers (i.e. Gold Star, etc.)
Create, update and monitor promotion codes for discount offers, liaising with Box Office and testing to confirm promotions ready for public use.
Assist in departmental list building needs (emails, direct mail, digital campaigns, TRG Data Center updates, list trades, etc) and promote lists in Tessitura.
Serve as department’s primary liaison for Access Shakespeare efforts, and manage all of its marketing efforts
Collaborate with Digital Marketing Manager to proof and test website and email content, as well as assist in updating web pages as required to keep information accurate and relevant.
Daily monitoring of CST general inbox, forwarding messages to appropriate staff members and updating patron accounts
Video/audio-editing projects, as needed
Ensure transcriptions of interviews and input of audience survey responses are done in a timely fashion (alerting appropriate staff upon completion and maintain archive for future reference), with assistance of interns, Guest Services team and external help when required.
Maintain timely, orderly archives:
Photo Archives—under supervision of Public Relations Manager, process low-res versions for Image Archive Drive, move high-res to external drive, add disc to inventory spreadsheet and file in system. Ensure Image Archive drive remains clear and concise.
Audio/Video Archives—with guidance from Public Relations Manager, archive any new audio or video features into our current system; monitor drive-based resources (i.e. stock audio, past samples of CST TV spots, etc) to ensure they are always up-to-date
Graphics Archives—assist Marketing and Communications Designer in burning archived copies of old jobs and entering into our archival system; ensure final PDFs, specs and data are saved to Marketing (or Marketing Archive drive)
Physical Archives on 5th floor—ensure 10 samples of each piece created are clearly labeled and archived in 5th Floor Storage in a timely fashion
General Department Support—15%
Supervise processing of ticket donation requests (with assistance from Marketing Interns in execution) —maintain Excel list of requests, and mail both complimentary ticket letters and rejection postcards. Identify potential promotional partners within request list and work with Sales Campaign Manager to strategize new sales/visibility opportunities.
Update Tessitura constituent accounts and book tickets for marketing contacts.
Maintain organized filing system of electronic and hard-copy resources
Assist in assembling visibility reports for Advancement
Execute printing and assembly of in-house materials
Create large print programs for each production.
Administrative Support to Marketing Director—15%
Prepare and update internal documentation for department
Serve as communication liaison, including scheduling meetings, phone calls, responding to emails, interfacing with external vendors, distributing pertinent updates to internal and external partners
Use a combination of computer and critical thinking skills to contribute to return-on-investment (ROI) monitoring of direct mail, electronic and web-based campaigns to inform future planning
KNOWLEDGE AND ESSENTIAL SKILLS
Dynamite organizational skills with the ability to anticipate project needs; exceptional attention to detail; comfortable multi-tasking to produce high-quality work on tight deadlines, all with good cheer
Proactive and professional collaborator who is comfortable working with a variety of individuals—including colleagues and outside vendors.
Hands-on attitude and willingness to pitch in wherever is needed; comfortable working extended hours when workload demands, including evenings and weekends if necessary
Creativity and resourcefulness required
Bring a respect for confidentiality to all aspects of work
Demonstrated mastery of Microsoft Office programs (especially Word, Excel and PowerPoint)
Knowledge of Tessitura or other CRM software
Familiarity with Chicago performing arts landscape
Additional Salary Information: Compensation is commensurate with qualification and experience, and is competitive with prevailing compensation for similar positions within the non-profit performing arts industry. Benefits include medical and dental insurance, vacation pay and sick leave and personal time, and a 403(b) retirement program.
About Chicago Shakespeare Theater
Situated in downtown Chicago on Navy Pier, Chicago Shakespeare Theater has risen since its founding in 1986 to become a leading international theater company and recipient of both the Regional Theatre Tony Award and three Laurence Olivier Awards. Guided by the partnership between founder and Artistic Director Barbara Gaines and Executive Director Criss Henderson, the Theater is dedicated to creating extraordinary productions of Shakespeare and other classics, new works, musicals and family programming; to unlocking Shakespeare’s work for educators and students; and to serving as Chicago’s cultural ambassador through its World’s Stage Series. Through a year-round season encompassing more than 650 performances, Chicago Shakespeare attracts 225,000 audience members annually. During 2016, the Theater spearheaded Shakespeare 400 Chicago, one of the world’s largest cultural festivals inspired by Shakespeare’s legacy. In 2017, the Theater opened its innovative new performance venue, The Yard.