Responsible for advancing the MBP Brand and its affiliated programs via strategic internal and external marketing and communications strategies across multiple channels. Responsible for developing solutions in collaboration with partners to drive consumers to MBP-affiliated centers. Creatively and effectively lead a team to deliver results. Further elevate the profile and visibility of the organization’s regional cancer care platform through its strategic partnerships
Responsible for oversight of marketing strategy and initiatives
Responsible for oversight of public relations strategy and initiatives
Responsible for oversight of internal communications strategy and initiatives
Responsible for special projects as directed by CEO
Responsible member of SMT
EDUCATION: Bachelor’s degree required, preferably in Marketing, Communications or related fields.
EXPERIENCE:Minimum of 5 years leadership experience in communications & marketing, preferably in a healthcare environment. Strong skills needed in relationship and consensus building. Knowledge of PR, media., advertising and public affairs.
SPECIALIZED KNOWLEDGE: Strong writing and editing skills, excellent verbal communication
ADDITIONAL SKILLS/ABILITIES: Comfortable with public speaking, developing professional presentations and white papers.
Internal Number: 1
About Mary Bird Perkins Cancer Center
Mary Bird Perkins Cancer Center is Louisiana’s leading cancer care organization, caring for more patients each year than any other facility in the region. And with strategic hospital and physician partnerships, we are delivering on our mission to improve survivorship and lessen the burden of cancer.
Mary Bird Perkins and its partners work together to provide state-of-the-art treatments and unparalleled collaborative, comprehensive cancer services. This culture of innovation helps attract the best cancer minds in the country, from expert physicians and highly specialized scientists to forward-thinking leaders in supportive care and other disciplines.
Together, with our hospital and physician partners, we are one-hundred percent focused on cancer care.