The Marketing Manager is responsible for developing and implementing marketing strategy, materials, and promotional components for the Society, including conferences, member engagement, and products and services. The Marketing Manager will have significant interaction with multiple departments and is expected to manage many types of campaigns.He/she also has responsibility for developing and implementing promotional campaigns, working with external vendors, project planning and execution, budget development and management, and campaign performance tracking/reporting.
•Help create an organizational marketing strategy to promote and support ISPE, its products and services, and enhance ISPE’s international reputation.
•Develop, coordinate, execute and analyze marketing campaigns to achieve participation, engagement and revenue goals for events, membership, and other products and services.
•Support marketing campaigns and strategy by gathering demographic and market research
•Develop and manage marketing-related budgets.
•Use marketing analytics to understand campaign results and refine efforts.
•Create marketing materials such as promotional emails, advertising copy, exhibits and displays, marketing kit text and handout materials to better market products and services; works with graphic designer on the design of materials and takes ownership of these products through production and distribution.
•Oversee the marketing email campaigns and send to targeted audiences via online email services.
•Pull mail lists and other data inquiries for projects.
•Oversee and implement tactics of digital advertising campaigns, including remarketing, social media, and online display advertising for all areas of the association.
•Develop and maintain a schedule of communications outreach and marketing efforts via Excel to include project, due dates, audience, delivery method and actual date disseminated or launched.
•Review marketing communications ensuring consistent use of brand guidelines.
•Work with teams and graphic designer as it relates to production of event-related materials, such as design-related look and feel for each event and supporting materials such as print ads, social media ads, and printed programs.
•Minimum of 3-5 years’ experience in marketing, business development or membership. Experience with associations is preferred.
•Strong understanding of customer and market dynamic and requirements.
•Excellent written communications skills for a variety of media (blog, website, social media, media outlets).
•Demonstrated use of various technologies to market programs and services, including social media, Adobe software products, MS Office, and on-line technologies.
•Exceptional organizational skills and attention to detail and quality.
•Superior written, proof-reading, and oral communications skills.
•Demonstrated experience using marketing analytics to inform and improve campaign strategy.
•Ability to create and test new approaches for promoting products, and services.
•Ability to work in a team environment, be a self-starter, demonstrate initiative, and think outside the box.
•Excellent interpersonal skills, inspire trust, motivation, and confidence with internal and external stakeholders.
•Provide excellent customer service to internal and external members.
ISPE, the International Society for Pharmaceutical Engineering, is the world's largest not-for-profit association serving its Members by leading scientific, technical and regulatory advancement throughout the entire pharmaceutical lifecycle. We are committed to the advancement of the educational and technical efficiency of our members through forums for the exchange of ideas and practical experience. Our core members are pharmaceutical professionals who use expert knowledge to create high-quality, cost-effective GMP solutions.
ISPE's core purpose is Knowledge Management -- seeking, defining and sharing best practices in manufacturing, quality and compliance throughout the product lifecycle to the benefit of members and all stakeholders.
ISPE is dedicated to helping our Members and their employers solve the challenges they face today and preparing for the ones that are expected in the future. In addition, our products and services exist to help the pharmaceutical manufacturing profession as a whole ensure the safety of the world’s supply of medicines.