The Marketing Representative I is responsible for independently providing strategic marketing council to "tier 2" care/service lines assigned them, hospital leaders and being the primary marketing lead for hospital-wide initiatives, communications campaigns and marketing plans. Must have a strong writing background, as their responsibilities include writing web copy, patient stories, press release, e-news stories, etc.
Duties & Responsibilities:
The Marketing Rep I is responsible for the coordination and implementation of marketing activities, including writing 3-4 integrated marketing campaigns per year.
The Marketing Rep I are given broad discretion over independently managing campaign budget, giving strategic and creative direction on design of marketing collateral to our ad agency, and write web and communications for both B:B to B:C content.
This position also is responsible for media relations activities supporting our hospitals reputations, including creating and releasing information to the media regarding hospital-related events and coordinating and staffing media interviews with care team members and patients, while protecting privacy laws.
Marketing Representative I positions are also the drivers of social media strategy, creating and posting unique content.
They also will play a role in our Internal communications efforts managing the weekly internal newsletter and oversight of the Intranet communication.
Experience & Qualifications:
This position requires the full understanding and active participation in fulfilling the mission of Long Beach Medical Center and Miller Children’s & Women's Hospital Long Beach.
It is expected that the employee demonstrate behavior consistent wit the hospital’s core values.
The employee shall support Long Beach Medical Center and Miller Children’s strategic plans and the goals and direction of the performance improvement plan.
This is an entry-level position requiring at least 6 months to three years experience in a related job-function or marketing PR internships.