We are looking for a Digital Marketing Manager to play an instrumental role in developing and executing compelling brand strategies designed to increase engagement and grow overall awareness of AUSL. As a member of the External Affairs team and under the leadership of the Associate Director of Marketing & Communications, the Digital Marketing Manager will not only have a passion for improving the educational outcomes for the students we serve, s/he will be excited to contribute across various departments and provide marketing/communications support. As the expert in digital marketing, the manager is responsible for planning and executing AUSL's integrated digital marketing campaigns and overall digital strategy across all channels - including social media (Facebook, Twitter, LinkedIn, etc.), paid search and search engine marketing, email marketing, and search engine optimization.
Summary of Responsibilities
Develop and execute digital marketing campaigns (web, SEO/SEM, marketing database, email, social media, videos, display advertising) supporting AUSL that will resonate with key audiences
Compile, analyze and distribute metrics and data to track performance against goals (engagement, traffic, interactions, growth, conversions, etc.); identify and analyze trends and insights to improve performance
Stay up-to-date with trends and best practices in digital marketing and evaluate emerging technologies and growth opportunities
Social Media Marketing
Promote AUSL across all social media channels (including responding to community members timely and appropriately)
Create ways to grow and develop digital presence of AUSL and Chicago Teacher Residency
Manage event social marketing strategy
Ensure content is consistent with our brand voice, style and tone,
Create engaging and compelling content to build brand awareness and create demand for the Chicago Teacher Residency
Produce basic graphics for use on web
Assist in print collateral development
- Will report to the Associate Director, Marketing & Communications
50 CTR/50 AUSL
Preferred Skills and Experience
Bachelor’s Degree in communications, English, marketing, or related field and minimum three years experience.
Excellent writing skills
Strong Wordpress, MailChimp, and Social Media skills
Strong Photoshop, InDesign, and Illustrator skills
Experience in database marketing preferred
About Academy for Urban School Leadership
AUSL creates schools of excellence by developing highly effective teachers and transforming educational outcomes for students in the lowest performing schools.