Michigan Engineering produces award-winning, multimedia stories and integrated marketing campaigns presented on high-impact websites and apps. The Marketing Assistant plays a key role as a member of this creative team – helping Communications & Marketing engage target audiences and enhance the reputation of Michigan Engineering.
As a member of the team, this person performs a wide variety of marketing duties to help create highly-engaging and usable products for our audiences and track their success. They will work regularly in collaboration and partnership with almost everyone in the office, but at the same time exercise initiative and independent thinking to accomplish tasks. The Marketing Assistant reports to the Marketing and Production Manager.
Under general supervision, the Marketing Assistant is responsible for helping prepare marketing and communication materials and assets (i.e., newsletters, brochures, websites, social media, emails, etc.). They will be tasked with researching and creating written and multimedia content, posting, editing and repackaging that content for multiple platforms. They must be confident and familiar with various digital tools and able to adapt to new technology.
The Marketing Assistant will be responsible for understanding the strategic goals of C&M and Michigan Engineering and implement projects that help achieve those goals.
The Marketing Assistant duties include (but will not be limited to) the following:
Marketing and Content Creation
Research and create both written and multimedia content for use on various digital and print products, working with partners to ensure it is on brand and achieves stated goals.
Copy edit and fact-check marketing content, with a high degree of accuracy.
Regularly post content to websites, social media channels and email products, being careful not to create errors.
Follow tight timelines and direction to achieve marketing goals.
Repackage and prepare marketing assets and content to be shared with partners across the College, University and beyond.
Promotion and Idea Generation
In close collaboration with stakeholders and creatives, generate marketing and communications ideas to promote initiatives, programs, events and other priorities.
Research advertising and promotion resources and strategies, working with others on the team to vet and explore new avenues and ideas.
Establish connections with faculty, staff and students to keep abreast of communications and marketing needs and opportunities, evaluating those with senior leaders for guidance and direction.
Metrics and Reporting
Work with senior leaders to determine goals and key performance indicators, establishing metrics and analytics required to support those goals.
Track and gather metrics and analytics on posts, products, ads and digital platforms, including social media, email and websites.
Prepare metrics and analytics information and reports to exhibit how platforms and products performed against stated goals.
Other duties and tasks as needed or assigned by the Marketing and Production Manager, Digital Marketing Manager or Executive Director.
Within these job duties, the Marketing Assistant will need to:
Analyze, compare and evaluate various courses of action and have the ability to make independent decisions and recommendations within the scope of their responsibilities.
Use intelligence, diligence and accuracy.
Take initiative to solve problems, troubleshoot and collaborate with others to accomplish projects.
40% Research, create, edit, package and distribute marketing content, including text, graphics, videos, photos and other assets as appropriate for websites, applications, e-newsletters, blogs, social media, print products, internal media and other communication vehicles.
25% Review for style and accuracy, proofread, fact-check and correct content and styles for marketing materials.
25% Define, track and report out on analytics and metrics of marketing efforts, particularly digital products such as web, email and social media.
10% Provide support and backup for various roles and personnel on the digital and marketing team.
Bachelor’s degree in appropriate field, or an equivalent combination of education and experience. One to two years of experience in marketing, content creation, social media, web content or other relevant work. Excellent writing, editing and proofreading skills. Excellent communication skills, both verbal and written. Familiarity and experience with management of social media platforms such as Twitter, Facebook, Instagram and SnapChat. Experience with Adobe software, particularly PhotoShop. Proven ability to set and manage priorities (for self and for projects), handle multiple assignments and deadlines, and operate in a flexible, professional manner. Demonstrate ability to successfully lead and work in teams. Ability to adapt to change and thrive in an environment filled with change. Love giving and receiving thoughtful feedback, not afraid to change your mind. Attention to detail, accuracy and creativity are critical, as many College products have very high visibility. Sweat the details, but see the bigger picture. Able to build productive relationships with staff and others. Able to apply broad knowledge of principles and practices of marketing and communications to achieve goals of C&M. Demonstrate successful planning skills. Understand content management systems. Able to adapt to change.
A cover letter and work samples are required in order to be considered for this position. Links to relevant samples of work must be included with resume and cover letter. Samples are of the candidate’s choosing and should represent work that the candidate believes is relevant to this position.
Knowledge of the College of Engineering and University of Michigan. Familiarity with and willingness to learn more about emerging digital technologies and marketing strategies and their applications. Experience with WordPress, Google Docs and analytics software.
The University of Michigan College of Engineering seeks to recruit and retain a diverse workforce as a reflection of our commitment to serve the diverse people of Michigan, to maintain the excellence of the University and to offer our students richly varied disciplines, perspectives and ways of knowing and learning.
Michigan Engineering’s vision is to be the world’s preeminent college of engineering serving the common good. This global outlook, leadership focus and service commitment permeate our culture. Our vision is supported by a mission and values that, together, provide the framework for all that we do. Information about our vision, mission and values can be found at:http://strategicvision.engin.umich.edu/ .
The University of Michigan has a storied legacy of commitment to Diversity, Equity and Inclusion (DEI). The Michigan Engineering component of the University’s comprehensive, five-year, DEI strategic plan—along with updates on our programs and resources dedicated to ensuring a welcoming, fair and inclusive environment—can be found at:http://www.engin.umich.edu/college/about/diversity.
Job openings are posted for a minimum of seven calendar days. This job may be removed from posting boards and filled anytime after the minimum posting period has ended.
The University of Michigan is an equal opportunity/affirmative action employer.
Internal Number: 158765
About University of Michigan - Ann Arbor
A great university is made so by its faculty and staff, and Michigan is recognized as one of the best universities to work for in the country. The Michigan culture is known for engaging faculty and staff in all facets of the university to create a workplace that is vibrant and stimulating.For two consecutive years, the Chronicle of Higher Education has placed U-M in its "Great Colleges to Work For" survey. In particular, the university earns high marks for strong relations between faculty and administrators, a collaborative system of governance, strong pay and benefits, and a healthy work/life balance.