Position Title:Graduate Assistant: Marketing and Fan Engagement
Reports To: Assistant Athletic Director/Marketing and Fan Engagement
UIW Mission: University of the Incarnate Word is a Catholic institution that welcomes to its community persons of diverse backgrounds, in the belief that their respectful interaction advances the discovery of truth, mutual understanding, self-realization, and the common good.
Position Summary: University of the Incarnate Word seeks qualified applicants for the position of marketing graduate assistant. The marketing G.A. is responsible for assisting in all marketing and promotions areas for the Athletic Department. This individual will help develop and implement an aggressive marketing, advertising and promotion plan for all areas of supervision with a focus on increasing revenue, fan attendance, in-game and pre-game experiences. This position will be charged with increasing awareness through print and electronic media, advertising, web content and community partners and will assist with social media platforms.
Job Duty Name: Athletics Marketing and Fan Engagement
Description of Job Duties: The marketing G.A. will be responsible for assisting in the creation and development of marketing plans for all sports; creating game scripts to match the game day marketing plans; organizing other special events. The individual will develop and execute plans geared towards increasing visibility and brand awareness; increase exposure for Cardinal Athletics in the local communities, the campus, the state and regionally by creating, developing, implementing and executing the fan engagement plan and all the initiatives included under this umbrella; managing on field/court game promotions and events; coordinate with cheer coach, dance coach and mascot program.
This individual will help develop and establish departmental goals and objectives. This position will work with various levels of personnel within the areas of development, ticket sales, sponsorships, media relations and other external areas. This position will collaborate with the sponsorships department, ensuring sponsorship/marketing commitments are fulfilled by reviewing sponsorship agreements. The position will also assist in the creation, implementation and execution of fan engagement plans for all ticketed sports and, once completed, will evaluate programs and make changes when necessary; arranging for coaches and student-athletes to interact with the campus and community; this position will help coordinate and supervise the distribution of promotional materials; assisting media relations with athletics social media accounts. Performs other related duties as assigned.
Knowledge Skills and Abilities: Position will require travel as necessary for events or functions. Proficiency in Microsoft Office is required. Working knowledge of Adobe Creative Suite preferred. Previous experience with ScriptPRO software and/or Click Effects ProAudio preferred. Excellent oral and written communication and organizational skills.
Must be able to identify and participate in resolution of departmental/institutional problems with continuous quality improvement as a goal. Will enhance external relations team effectiveness through dependability. Must follow the mission of the University. Required to work effectively with individuals from diverse communities and cultures.
Employee shall adhere to all applicable rules and regulations of the University, the Southland Conference, the Western Athletic Conference, the Coastal Collegiate Sports Association and the NCAA. This position is considered a “responsible employee” under University of the Incarnate Word’s sexual misconduct policy with reporting responsibilities as set out in the policy.
Required Work Experience: Two (2) years’ experience in collegiate athletics marketing, professional sports marketing or another externally-focused position within college athletics.
Work Hours: Must be willing to work nights, weekends and holidays.
Physical Demands: Ability to lift equipment, tools and/or materials weighing up to 25 pounds waist high.
About University of the Incarnate Word
The University of the Incarnate Word is an NCAA Division I university located at the heart of downtown San Antonio, Texas. UIW is a member of the Southland Conference.
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