As Marketing Manager, your primary responsibility is to create direct marketing campaigns that drive sales and engagement among members, prospects, stakeholders, and employees. Your secondary responsibility is to assist in the planning and execution of customer conferences, meetings, webinars, and other corporate events. You collaborate with your marketing strategy and events colleagues, the communications department, team members form sales and business development, and other departments across the Bank to conceive, plan, and produce effective direct marketing campaigns and events. Some regional travel required (20-30 percent).
Creates marketing campaign content, both in digital and print formats, promoting the products and services of the Bank. Determines the distribution channels for marketing campaign content.
Analyzes effectiveness of marketing campaigns and communicates results to sales team and executive management; success indicators include new business generated from campaigns and customer engagement
Responsible for coordination of marketing message; also creation and execution of marketing themes
Collaborate with the communications department on branding efforts for certain customer and corporate communications, focusing on ease of use
Collaborate with the member strategy and solutions team on marketing content for sales director pitch books, website content, and other sales collateral; collaborate with the events team on materials for trade association events
Collaborate with the communications department on html email marketing campaigns and creating digital content for the Bank's websites and social media channels
Analyze marketing metrics to measure results and drive strategic recommendations
Manages and keeps up-to-date customer-facing policies and documents
Assists the Events team with customer-facing conferences and corporate events. Secondary responsibilities may include: selecting vendors, performing site visits, confirming and managing event logistics, publicizing events, and analyzing and reporting on registration and attendee activity.
Performs other duties as required.
Bachelor's degree in marketing or communications
5-7 years of professional marketing experience required and a minimum of 3 years of this experience within the financial services industry, managing marketing initiatives
Strong working knowledge and experience with Microsoft Office applications and experience using an html email marketing system
Strong organizational skills, able to manage multiple priorities, projects, and deadlines in a fast-paced environment
Self-motivated and proactive
Ability to complete assignments on time and within budget
Must be able to effectively interact and maintain relationships with Bank staff and members at all levels, including senior management and the Bank's board of directors
Self-starter, equally adept at working independently and as a member of a team
Strong customer/client orientation
Must take pride in work and results
Experience with Cvent event management system is a plus
Internal Number: oUJc7fwG
About Federal Home Loan Bank of Chicago
The Federal Home Loan Bank of Chicago is a $72.0 billion wholesale bank and one of 11 district banks chartered in 1932 by the U.S. Congress to improve the availability of funds to support home ownership. The FHLB Chicago is a member-owned cooperative serving members in our district of Illinois and Wisconsin. All federally insured depository institutions, insurance companies engaged in residential housing finance, credit unions, and community development financial institutions located in our district are eligible to apply for membership. Today, the FHLB System, which is regulated by the Federal Housing Finance Agency, has more than 7,500 members.
The FHLB Chicago strives to be a valuable partner to our member financial institutions in Illinois and Wisconsin during all phases of financial and economic cycles. The mission of the Federal Home Loan Bank of Chicago is to partner with our member shareholders in Illinois and Wisconsin to provide them competitively priced funding, a reasonable return on their investment in the Bank, and support for community investment activities.
The Federal Home Loan Bank of Chicago is committed to diversity at all levels of our organization from t...he employees we hire to the programs, institutions, and businesses we support. Our goal is to recruit, hire, and develop talented staff and to offer a work environment that allows them to do their best work.