Manager, Business Development and Provider Marketing - San Antonio, TX
April 14, 2018
San Antonio, Texas
Great sales are the result of strong purpose, conviction and pride - pride in your ability and your product. UnitedHealth Group offers a portfolio of products that are greatly improving the life of others. Bring along your passion and do your life's best work.(sm)The Manager, Business Development and Provider Marketing, develops and oversees the local market growth strategies for the network of providers. This role is responsible for meeting local market patient and membership goals. Responsibilities include leading and developing a team of Provider Marketing Consultants and Provider Marketing Liaisons, supporting global marketing campaigns, and developing customized local campaigns and programs to support providers and clinics. The Manager also provides operational and administrative support to leadership and manages the local marketing staff on executing initiatives and reaching deadlines.Primary Responsibilities: Drive growth through a thoroughly professional consultative approach to providers, be able to identify opportunities and deliver effective practice growth and retention strategiesDevelop and execute strategic provider growth consulting process and plansDeveloping territory management and growth plans, creative problem solving regarding growth strategies and activities to consistently meet or exceed annual growth goalsUse voice of customer (VOC), analytical process and creative problem solving to identify gaps and opportunities to develop local provider plans that meet growth and retention goalsDevelop and maintain relationships with local health plan partners, leaders and agents as well as community leaders to collaborate on growth strategiesWith input from market, health plan, and WellMed regional leadership, design strategic marketing and campaign plans to materially increase health plan membership numbers in targeted regions / markets / zonesIdentifies and develops marketing strategies based on growth objectives, including input on concept, identifying collaterals, media placement input, timelines and budget / ROIEnsure strategic and tactical plans meet Brand, Legal and Compliance regulations and guidelinesAchieving growth targets by successfully maintaining the team through recruiting, selecting, orienting, training, and counseling employees; planning, monitoring, and appraising resultsDevelop, manage, socialize and report on growth forecasts and results to local market management teamsWork with WellMed Corporate Marketing to ensure consistent lead generation and provide in-market / territory support for team as they generate leads and coordinate with health plan partners or sales agents for growth. Work with internal Brand, Creative, Communication and Digital teams to develop local campaignsLead and schedule meetings with local team and leadership to review metrics and strategy statusEnsure correct usage of Contact Relationship Management (CRM) (currently using SalesForce) and other department applications
Required Qualifications: Bachelor's Degree or equivalent experience5+ years of people management experience 3+ years of sales / marketing experience with a focus on growth strategy Ability to travel within the Texas market up to 50% Experience managing and prioritizing several deliverablesExperience in meeting or exceeding sales promotion / marketing targetsIntermediate or greater proficiency with Microsoft Office suite including Word, Excel, Outlook and PowerPointSoft Skills: Ability to be flexible and work with ambiguity Careers with WellMed. Our focus is simple. We're innovators in preventative health care, striving to change the face of health care for seniors. We're impacting 90,000+ lives, primarily Medicare eligible seniors in Texas and Florida, through primary and multi-specialty clinics, and contracted medical management services. We've joined Optum, part of the UnitedHealth Group family of companies, and our mission is to help the sick become well and to help patients understand and control their health in a lifelong effort at wellness. Our providers and staff are selected for their dedication and focus on preventative, proactive care. For you, that means one incredible team and a singular opportunity to do your life's best work.(sm) Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law. UnitedHealth Group is a drug - free workplace. Candidates are required to pass a drug test before beginning employment. Job Keywords: manager, leader, marketing, business development, strategy, provider network, membership, growth, retention, metrics, WellMed, San Antonio, TX, Texas
Internal Number: 749318
About UnitedHealth Group
Our mission is to help people live healthier lives and to help make the health system work better for everyone.- We seek to enhance the performance of the health system and improve the overall health and well-being of the people we serve and their communities. - We work with health care professionals and other key partners to expand access to quality health care so people get the care they need at an affordable price. - We support the physician/patient relationship and empower people with the information, guidance and tools they need to make personal health choices and decisions.