The Wellesley College Alumnae Association is responsible for connecting alumnae to the College and to each other – for building and preserving the Alumnae Network, which is considered a strategic asset of the College. This position oversees all alumnae communications and marketing efforts, including but not limited to electronic and print, as well as branding and social media. This position is responsible for developing, implementing, and managing a communications and marketing plan to support the strategic initiatives of the association. Additionally, this position serves as the WCAA point person to manage communications that come from any division of the college; during large Wellesley community events that include alumnae; alumnae group to alumnae audience. This leadership position supervises one staff person (Marketing Communications Manager/Associate Director of Communications and Marketing) and one or more student workers. The position also oversees and coordinates WCAA technology; strategy as well as leading, with Library and Technology Services, the effort to help determine the infrastructure and applications that support alumnae database classes, clubs, and shared interest groups and their volunteers. S/he works very closely with the Executive Director and Alumnae Board to create and execute innovative and cost-effective communications that serve alumnae needs worldwide, and foster an on-going commitment to the College. Additionally, the WCAA Communications team provides a service to the other divisions of the alumnae office, as well as to other groups on campus.
1. Collaborate closely with ED and other WCAA division directors to develop annual communications and marketing plans to support the strategic initiatives of the association, and work with direct reports and colleagues to successfully implement and manage plans. Develop strategy for online content and maintenance. Write and direct well-written, high-quality communications for WCAA events (Reunion, Alumnae Leadership Council, Alumnae Achievement Awards, Stepsinging, etc.), encompassing emails, WCAA web pages, online community, social media, campus TV, premiums and other promotions. Identify, articulate and promote meaningful metrics; analyze, communicate, and adjust according to results. As necessary, anticipate problems and resolve conflicts. Deliver results via responsible use and allocation of resources available.
2. Work with the College’s Office of the President, Communications and Public Affairs, Resources, Career Education, LTS, Provost, Office of Religious and Spiritual Life, Harambee House, Hillel, and numerous other partners to write/review/send alumnae-focused communications that meet College design standards and incorporate and advance WCAA and College priorities. Oversee emails on behalf on academic departments and faculty such as Education, Humanities, Italian, Computer Science, etc.
3. Serve as member of Directors’ Leadership Team and be the expert and leader in integrated marketing and communications. Strengthen the voice and presence of the alumnae association. Liaise with chair(s) of the WCAA board’s Strategic Communications Committee and solicit input as needed. Present to the WCAA board 3x/year on communications initiatives, successes, and metrics.
4. Successfully manage direct reports (Performance assessment, feedback, and course corrections when required; training and development; hiring, as needed; etc.). Deliver exceptional customer service internally and externally.
5. Work with staff to ensure technology service offerings meet the needs of all constituents: alumnae staff, various campus partners, key volunteers, and WCAA board. Oversee continued adoption of MyWellesley Community, both for alumnae volunteer administrators and alumnae end-users. Review, update and manage technology offerings.
6. Participate in and help lead alumnae communications for special events, e.g., college presidential inauguration, Harambee House/Ethos anniversaries, Distinguished Faculty Lecture, commencement, Albright Institute keynotes.
One direct report: Marketing communications manager or associate director of marketing communications.
BA, MA preferred, in relevant field. • 10+ years’ experience in Communications and/or Marketing • Previous supervisory experience • Leadership: The ability to understand the overall vision and goals of the WCAA, and develop a communications and marketing strategy and plan to support it • Management: the ability to help staff understand the vision and put together the pieces to achieve the goals • Excellent verbal and written communication skills, including strong grammar and proofreading • Understanding of and comfort with technology, e.g., databases, customer relationship management systems, website, social media – to oversee and spearhead these areas • Organization, time management, flexibility, drive, emotional intelligence, service orientation, professionalism, sense of humor
Wellesley is known for the excellence of its education, the beauty of its setting, its gifted faculty, and the uniqueness of its campus culture. But most of all, Wellesley is known for the thousands of accomplished, thoughtful women it has sent out into the world for over 100 years women who are committed to making a difference. Every year, some 2,400 of the world's top undergraduate women are challenged to exceed their own highest personal and intellectual expectations. The mastery Wellesley graduates demonstrate across the professional and vocational spectrum, and the influence they wield, whether in their own communities or on the world stage is testament to a singularly empowering undergraduate experience. Wellesley's lively academic community places a high value on rigorous, probing inquiry, and creative, cross-discipline thinking. Its collaborative approach to scholarship encourages students to question, debate, and refine their points of view, not only with each other, but with our world-class faculty, often by working directly with them on groundbreaking projects. A Wellesley education fosters the highest standard of readiness for the real world in its graduates, in terms... of ability to think, act, and contribute meaningfully and effectively in their chosen areas of interest.