BAMSI is seeking a VP of Marketing and Development to join the senior management team. The ideal candidate will have proven skills in fundraising, marketing, media relations, internal communications, branding, social media, grant writing, and community relations.
The ideal candidate will strategically lead development and marketing efforts and oversee all operational components. The position reports directly to, and will work collaboratively with, the President & CEO, as well as the COO. The VP of Marketing and Development will foster a forward-thinking culture of pride, brand awareness/growth through marketing and philanthropy within the organization.
In this position, the Vice President will launch and oversee major initiatives to bolster BAMSI’s reputation, garner visibility, and generate revenue to advance the mission. Working in partnership with senior leaders, the Vice President will create communications and marketing plans to encourage service line growth and philanthropic support. This senior leader will ensure that we advance our mission by directing the identification, cultivation and solicitation of key donors, establishing performance metrics for the development department, and achieving annual goals while continually expanding the donor base.
The VP of Marketing and Development must be an outgoing and experienced professional with passion and enthusiasm for the BAMSI mission, empathy for the complexity of issues faced by persons served, and the desire to work collaboratively as part of a team toward a common goal. The ideal candidate will be comfortable and experienced with marketing best practices and donor cultivation and major gifts. In addition, s/he will use marketing principles to develop strategies for social media, public relations, consumer engagement, service line growth and enhanced brand awareness across BAMSI’s statewide footprint.
Oversee development, providing strategic planning, implementation and integration of all development programs and activities.
Grow and diversify the funding base while managing a portfolio of major and principal gift donors and significantly expanding the major donor program.
Work closely with President and senior executives to establish and meet annual fundraising goals.
Function as the point person for identifying grant opportunities and work with internal partners to coordinate and complete submissions.
Design and assure implementation of cost-effective fund development programs that achieve the highest possible return on investment.
Ensure that fundraising policies and practices complement BAMSI’s mission, vision and strategic plan.
Establish and oversee all development programs, including events, annual giving, major and principal giving, planned and estate giving, corporate and foundation relations, grant writing and development operations;
Develop education and training programs for staff and the BAMSI Board of Directors.
Through direct supervision and oversight of marketing and development staff, integrate and manage all aspects of Marketing including: development and implementation of strategic campaigns for growth, internal communications, community relations, media relations, website/social media, brand identity;.
Develop consistent messaging across all platforms and work with senior leaders to ensure compliance with brand standards.
Conduct analysis to identify priority service lines and develop action plans to promote using appropriate marketing tactics.
Serve as the chief Public Information Officer for BAMSI handling routine media as well as crisis communications.
Mentor and coach marketing staff to function independently with accountability for performance.
Develop a plan to expand BAMSI’s community relations and media relations presence to fully represent the current geographic footprint of services across the state.
Serve as an advocate and champion for the value of Marketing at the leadership level offering advice and counsel to CEO and Board to remain competitive and forward thinking.
Continue to develop a robust social media presence to engage key constituents including persons served and their families, community organizations, donors, consumers, elected officials, business partners and employees.
Develop education and training programs for staff and the Board.
BAMSI is an equal opportunity employer.
Bachelor’s Degree in directly related field with 15+ years of communications, marketing and philanthropy experience within a complex organizational setting. (Masters preferred.)
Minimum of 10 years of management experience evaluating, directing, and overseeing a team of communications, marketing and fundraising professionals, with demonstrated ability to recruit, develop and motivate a team.
Possess a strong and successful track record in securing major/plan giving efforts.
Demonstrated ability to garner, prioritize and disseminate communications in a strategic and creative manner; ability to provide leadership, management and strategic planning for the department.
Proven ability to think strategically, aligning department objectives and strategic plans with BAMSI’s mission.
Excellent oral and written communications skills. Strong consensus-building, negotiation, and conflict resolution skills. Ability to advise senior leadership, partner with constituents throughout the organization, and work together toward common goals. Ability to maintain strict confidentiality with sensitive organizational information.
Experience with CRM software and digital marketing tools and techniques.
Experience managing budgets.
Strategic leadership skills and big picture perspective, as well as the ability to implement and execute.
Strong analytical and project management skills.
Excellent presentation, communication, interpersonal and relationship-building skills.
BAMSI (Brockton Area Multi-Services, Inc.) is a private, non-profit human services organization providing services to adults and children with developmental disabilities, mental illness, behavioral health, and public health needs.
Founded in 1975, BAMSI is in the business of “bringing people and services together.”
BAMSI transforms lives by building the capacity of individuals, families, organizations, and communities to learn, thrive, and achieve their goals. Our services promote the recovery, resiliency, and self-determination of the people we serve. As a human services leader, we strive to be the provider of choice. With an emphasis on respect and affirming the dignity of the individual, we assist persons served to manage whatever aspect of their life is causing concern. Persons served are offered choices and are empowered to make guided decisions at each step along their journey. They are encouraged to foster relationships in the community and within their families.
BAMSI believes all individuals and families have the ability to learn, grow, and succeed. We believe in providing multidisciplinary treatment with adherence to the highest ethical and professional standards.... We believe in an environment of safety and respect for the value of each individual and the diversity of human experience. We believe in maximizing resourcefulness to expand services for an ever-changing community. We believe that all individuals benefit from achieving self-sufficiency.
Most importantly, we believe that our work matters. Therefore, we work as closely as possible with the people we serve and their families in their particular communities. As a result, we have more than 120 locations across the Commonwealth of Massachusetts with diverse services delivered through a growing workforce of more than 2,000 employees. Most of our program sites are kept very small, providing a warm, inviting environment which better enables us to interact with individuals and families in a highly personalized manner.
In March 2015, Brockton Area Multi-Services, Inc. (BAMSI) celebrated its 40th anniversary of providing high-quality services throughout the Commonwealth of Massachusetts. When it began, BAMSI was incorporated as a private, non-profit agency as a coordinated response to the shifting ideologies surrounding care of the developmentally disabled community. As a result of a 1955 study commissioned by Congress, “Action for Mental Health,” and the Community Mental Health Centers Act of 1963, signed by President John F. Kennedy, Massachusetts began to implement a community-based system of care in order to decentralize the Department of Mental Health (DMH) and set up a network of services within local communities so that people could receive support and assistance close to their homes rather than in large isolated state hospitals.
In the spring of 1975, a public/private partnership evolved, joining together a public agency, the Massachusetts Department of Mental Health with a private, non-profit agency, BAMSI to create mental health programs designed to follow the federal decree that the rights of those with mental illness should be enabled and individuals given the opportunity to be placed in high-quality community services. BAMSI began to assemble a portfolio of services that would enable the Massachusetts Department of Mental Health to fulfill this commitment.
During its first five years, BAMSI added counseling and outpatient services, public health programs, information and referral services and housing assistance. The number of persons served then was approximately 1,500. Over the next 35 years, the agency grew to include HIV programs, Wraparound Family Services, brain injury services, and a variety of other supports. Currently, we serve more than 30,000 individuals per year. BAMSI has maintained its status as a leader in the human services industry and will continue to improve and expand in order to provide the best possible services to the most individuals, consistent with our mission of improving the quality of individuals’ lives and their sense of self-worth.