Director, Product Marketing Optum RX - Eden Prairie, MN or Albuquerque, NM
April 5, 2018
Eden Prairie, Minnesota
No industry is moving faster than health care. And no organization is better positioned to lead health care forward. We need attention to every detail with an eye for the points no one has considered. You'll help improve the health of millions. And you'll do your life's best work.(sm) This is a new product marketing position to support the B2B go - to - market needs for the products, services and capabilities within OptumRx. This position will own specific product families and be responsible for all aspects of development and maintenance of growth and retention materials and tools to support the capabilities within those areas. Primary Responsibilities:Develop and execute content for new products. This includes the ability to create go - to - market launch materials, including playbooks, sell sheets, FAQs, proposal language and overview videos when appropriate Develop and execute on product training for sales and client management Proven ability to translate complex projects into clear, simple materials that are relevant to the audience Proven ability to manage messaging for new products and partner internally and externally to help drive segment growth Partner with the UnitedHealthcare pharmacy and UMR product marketing leads to align content where appropriate Work collaboratively with OptumRx segment marketing team to cross - promote through thought leadership, speaker / webinar series, newsletter campaigns and events Work closely with Product stakeholders to ensure product goals are met and well supported by the Marketing team Responsible for overall maintenance and refresh of all materials and tools within the specific families of ownership
Required Qualifications:Bachelor's degree in marketing, journalism, or communications 6+ years marketing experience 6+ years of experience in a fast - paced, corporate environment Experience partnering with a creative agency Experience with best practices in product marketing development, content and design Proven effectiveness to deliver results on multiple initiatives while working in a matrix organization Exceptional organizational skills with ability to manage multiple projects and effectively establish priorities Ability to be proactive, and move from strategy to execution and back again Proven ability to influence cross - functional teams without formal authority Proficiency in the MS office suite of Products (PowerPoint, Excel, Word)Preferred Qualifications:Health care marketing or PBM B2B Marketing Experience leading and managing successful product marketing launch initiativesCareers with Optum. Here's the idea. We built an entire organization around one giant objective; make health care work better for everyone. So when it comes to how we use the world's large accumulation of health-related information, or guide health and lifestyle choices or manage pharmacy benefits for millions, our first goal is to leap beyond the status quo and uncover new ways to serve. Optum, part of the UnitedHealth Group family of businesses, brings together some of the greatest minds and most advanced ideas on where health care has to go in order to reach its fullest potential. For you, that means working on high performance teams against sophisticated challenges that matter. Optum, incredible ideas in one incredible company and a singular opportunity to do your life's best work.(sm) Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law. UnitedHealth Group is a drug-free workplace. Candidates are required to pass a drug test before beginning employment. Job Keywords: PBM Marketing, Product Marketing, Eden Prairie, MN, Minnesota, Albuquerque, NM, New Mexico
Internal Number: 753093
About UnitedHealth Group
Our mission is to help people live healthier lives and to help make the health system work better for everyone.- We seek to enhance the performance of the health system and improve the overall health and well-being of the people we serve and their communities. - We work with health care professionals and other key partners to expand access to quality health care so people get the care they need at an affordable price. - We support the physician/patient relationship and empower people with the information, guidance and tools they need to make personal health choices and decisions.