INTO University Partnerships collaborates with leading universities to provide international students with a personalized and highly supportive learning environment allowing them to acclimate to life on a US university campus and prepare for long-term academic success. Since 2006, INTO has launched partnerships to internationalize universities in the US, United Kingdom and Asia, including Oregon State University, University of South Florida, Colorado State University, Marshall University, Drew University, George Mason University, St. Louis University, University of Alabama at Birmingham, Washington State University and Suffolk University.
This position will report directly to the Marketing and Recruitment Manager at INTO Illinois State University (INTO ISU), with a functional responsibility to the INTO North America Director of Marketing and Communications. The incumbent will work closely with the Executive Director at INTO ISU to identify and prioritize the marketing needs of the center.
INTO ISU is a joint venture between Illinois State University and INTO University Partnerships and is an initiative to increase the number of international students at ISU and to assist the university in meeting its internationalization goals.
The Marketing and Communications Specialist for INTO Illinois State University develops print materials and digital content to promote the university and drive student recruitment from global markets to INTO ISU. This position will manage, organize and implement a wide range of projects/ activities/tactics primarily focused on those defined in the recruitment and marketing plan that support student recruitment, education counselor training and enrollment goals. The successful candidate also will be responsible for general center marketing and communications activities, including events planning and center visits from agents and prospective students. The candidate is expected to work both independently and creatively as well as collaboratively with all stakeholders to achieve goals.
Domestic and international travel are required to meet the demands of this position and may include working outside normal operating hours.
The Marketing and Communications Specialist will be responsible for generating content for the following audiences:
INTO Regional Offices
International educational counselors (agents)
Illinois State University constituents
INTO North America Senior Management
INTO ISU Board
Local Media Partners and Audiences
INTO ISU students and staff
This is a new position in the growing and dynamic INTO Illinois State University (INTO ISU) Center. Duties and scope may change as the INTO ISU center and this role evolves from the start-up phase to continuous operations. We expect the candidate to help build the organization with a focus on achieving operational excellence.
Key accountabilities and duties
This is a valued role in a growing, dynamic organization. Accountabilities of the position may change and develop over time, but will include the following:
Marketing Content Development:
Exercise creative judgement in developing and organizing print and digital content that promote enrollment growth initiatives in Illinois State University and INTO ISU programs in collaboration with center recruitment staff. These materials include but are not limited to: brochures, flyers and other print collateral; video content, student testimonials; website content and social media posts, Powerpoint presentations and student pre-arrival communications.
Author and produce engaging, student facing content, including but not limited to student, staff and faculty testimonials distributed through various marketing channels (print, video, social media).
Supervise, coordinate and conduct photo and video shoots on university campus.
Serve as liaison between center leadership and other key university stakeholders (Enrollment, Provost, Communications) for the INTO North America marketing team for the review and approval for all marketing and communications materials.
Work in partnership with the INTO North America marketing team on the production of the above-mentioned items.
Recruitment and Events Planning:
Serve as the lead events planner organizing various recruiting and marketing focused on-campus events that promote the Illinois State University and INTO ISU Supervise administrative staff in this capacity.
Travel domestically and internationally to promote Illinois State University (approximately 10%) and its academic, pathway and language programs.
Management of logistics and activity for large scale familiarization trip events (on-campus events promoting INTO ISU) for international audiences of recruiters and educational counselors.
Resources and Project Management:
Identify and manage appropriate INTO and university resources to support timely and accurate execution of all marketing projects and initiatives, as directed by INTO North America marketing team.
Develop and implement an annual marketing collateral and content calendar for INTO ISU.
In collaboration with Marketing Recruitment Manager, develop and manage center marketing budget.
Select, produce, order, track and ship merchandise needs for events.
Identify and contract with local vendors for print, merchandise, special events and other materials.
Management of student interns and other temporary resources, when and if applicable.
Coordinate additional INTO ISU Marketing and Communications projects as assigned.
Other duties as required.
This position is located at Illinois State University in Normal, IL
Salary is commensurate with experience. Comprehensive benefit package included.
How to apply
Please submit to the link below
Contact information for three professional references
INTO Joint Venture positions are not Illinois State University positions and are not offers for employment with the State of Illinois. Illinois State University employment benefits and policies do not apply to the INTO Joint Venture positions.
Illinois State University, an equal opportunity/affirmative action employer, complies with all applicable federal and state laws regarding affirmative action, nondiscrimination, and anti-harassment. Illinois State University is committed to a policy of equal opportunity for all persons and does not discriminate on the basis of race, color, religion, sex, national origin, sexual orientation, order of protection, gender identity and expression, ancestry, age, marital status, disability, genetic information, unfavorable military discharge, or status as a veteran in employment, educational programs and activities, or admissions.
INTO University Partnerships provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state and local laws. INTO University Partnerships complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities.
Minimum of three years professional marketing and communications experience, with evidence of creative production skills and public relations experience
Bachelor’s degree in marketing, business, English, journalism, communications or related field
Comprehensive knowledge of grammar and writing, information gathering via the Internet and other sources and fact checking
Exceptional written and oral communications, research, spelling, grammar and proofreading with a thorough understanding of AP grammar style
Experience using MS Office and Adobe Creative Suite to produce marketing materials from existing templates
Demonstrated ability with video production and photography.
Demonstrated ability to communicate complex and data-centric topics to international lay audiences
Experience with events planning, from concept through completion
Ability to foster collaboration and trust, work collegially and inspire others to high levels of performance
Superior interpersonal and communication skills, including excellent ability to communicate with people from a wide variety of cultures and linguistic backgrounds
Commitment to building relationships with potential students, students, peers, senior managers, university stakeholders and external vendors
Demonstrated experience writing about higher education
High level of sensitivity to cultural differences and awareness of global perspectives
Passion for international education, working collaboratively and upholding brand standards
Resourceful, creative and able to meet deadlines
Exceptional organizational skills and attention to detail
Ability to deploy and manage resources effectively with initiative, priority and time management
Ability to maintain sound judgment and decision-making even when under pressure
Sense of humor, flexibility and an ongoing curiosity to learn about international higher education
Must be able to work in and travel freely to and from the United States
Experience studying abroad or working with international students
Understanding of the creative development and production process
Familiarity with website content management systems
Experience managing projects, events and logistics
Familiarity with email marketing
High energy level and ability to thrive in a fast-paced environment
Hands-on approach to customer service and business growth
Experience working in higher education, or an international higher education partner
Proficiency in a second language other than English
About INTO Illinois State University
INTO University Partnerships collaborates with leading universities to provide international students with a personalized and highly supportive learning environment in which to acclimatize to life on a US university campus and prepare for long-term academic success. Since 2006, INTO has launched partnerships to internationalize 24 universities in the US, US and Asia, including Oregon State University, University of South Florida, Colorado State University, Marshall University, George Mason University, Drew University, Saint Louis University, the University of Alabama at Birmingham, Washington State University and Suffolk University.