INTO University Partnerships collaborates with leading universities to provide international students with a personalized and highly supportive learning environment in which to acclimatize to life on a US university campus and prepare for long-term academic success. Since 2006, INTO has launched partnerships to internationalize universities in the US, UK and Asia, including Oregon State University, University of South Florida, Colorado State University, Marshall University, George Mason University, Drew University, Saint Louis University, The University of Alabama at Birmingham, Washington State University and Suffolk University.
The Marketing and Recruitment Manager reports directly to the INTO Illinois State University (INTO ISU) Executive Director, with functional responsibility to the INTO North America Senior Director of Recruitment.
INTO ISU is a joint venture between Illinois State University and INTO University Partnerships and is an initiative to increase the number of international students at ISU and to assist the university in meeting its internationalization goals.
This position will lead the strategic planning for and execution of international recruitment and marketing plan to drive international student enrollment to the INTO Illinois State University programs and Illinois State University degree programs. The Marketing and Recruitment Manager will develop and execute a comprehensive recruitment and marketing plan targeted at building brand recognition in key markets across the world thereby driving demand from students seeking educational experiences in the U.S.
The key metrics of success for this role will be measured by meeting the international enrollment targets developed through the INTO ISU strategic plan and the INTO ISU partnership. This position will utilize an extensive network of on- and off-campus resources including alumni, government organizations, institutional partners, key faculty contacts, INTO’s global recruitment network as well as INTO’s regional offices to assist in this effort. This position will work closely with the University’s International Student and Scholar Services and Office of Admissions, the INTO ISU Executive Director, INTO North America Sr. Recruitment Director and Marketing Communications Director to develop strategy and to drive recruitment of international students.
This is a new position in the growing and dynamic INTO ISU Center. As INTO ISU is a new organization, accountabilities of the position may change and develop over time. We expect the candidate to help to build this organization to be of the highest caliber with a focus on achieving operational excellence.
Key accountabilities and duties
The responsibilities of this position may change and develop over time, but will include the following:
Develop a comprehensive recruitment and marketing plan which includes participation in global recruitment activities such as exhibitions, seminars, alumni events, etc. to build the ISU brand globally and drive international enrollments across all programs.
Establish country-by-country strategies in coordination with INTO regional offices to reach recruitment goals in particular countries and regions.
Develop best practices for ISU and INTO ISU international recruitment and actively work to promote a diverse international student population.
Use analytical methods to identify recruitment and advertising opportunities and frequently update appropriate staff with regards to progress towards goals and centers enrolment numbers.
Manage and oversee the Marketing and Communications Specialist (MCS) during the annual brochure production process to ensure accuracy in representing INTO ISU and university programs/services.
Travel extensively throughout the world to promote ISU and its programs. Support recruitment efforts by INTO University Partnerships’ regional offices.
Manage the center’s annual marketing and recruitment budget and provide regular reports showing progress against recruitment goals.
Cultivate and maintain solid, loyal relationships with US-focused recruitment channels including education counsellors, government organizations and sponsoring organizations, feeder institutions, articulation partners, etc.
Provide on-going training, support and detailed program knowledge to external marketing and recruitment partners. Support global partners at promotional events in order to accurately represent ISU program offerings.
Act as primary contact point and resource of in-depth knowledge for INTO’s regional offices regarding all facets of ISU and INTO ISU programs.
Provide on-going training, updates and support to IUP’s regional office staff and global recruitment network.
Manage INTO ISU scholarships and the scholarship budget.
Collaborate with INTO North America’s Marketing Communications staff and Recruitment Directors in the development of recruitment marketing materials and tools to drive enrollment to ISU programs.
Work closely with ISU International Admissions and INTO ISU to ensure that accurate information about programs, requirements and admissions processes are communicated to potential applicants and IUP Regional offices.
Other duties as assigned.
This position is located at Illinois State University in Normal, IL
Salary is commensurate with experience. Comprehensive benefit package included.
How to apply
Please submit to the link below
Contact information for three professional references
INTO Joint Venture positions are not Illinois State University positions and are not offers for employment with the State of Illinois. Illinois State University employment benefits and policies do not apply to the INTO Joint Venture positions.
Illinois State University, an equal opportunity/affirmative action employer, complies with all applicable federal and state laws regarding affirmative action, nondiscrimination, and anti-harassment. Illinois State University is committed to a policy of equal opportunity for all persons and does not discriminate on the basis of race, color, religion, sex, national origin, sexual orientation, order of protection, gender identity and expression, ancestry, age, marital status, disability, genetic information, unfavorable military discharge, or status as a veteran in employment, educational programs and activities, or admissions.
INTO University Partnerships provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state and local laws. INTO University Partnerships complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities.
Bachelor’s degree, preferably in marketing, communications, business international relations, or related area
3 years’ experience recruiting international students to attend academic and/or other programs in a US setting
Experience developing and implementing a high-level recruitment and marketing plan
At least 3 years of experience managing teams or individuals
Demonstrated administrative experience including budget and financial management processes, public relations, strategic planning, policy formation, and supervision
Experience developing a high-level marketing plan and seeing it through to completion
Ability to foster collaboration and trust, work collegially and inspire others to high levels of performance
Superior interpersonal and communication skills, including excellent ability to communicate with people from a wide variety of cultures and linguistic backgrounds
Eligibility to work in and travel freely to and from the U.S.
Experience working in a university setting
Experience living, working or studying outside of the U.S.
Experience with SalesForce or equivalent CRM/database system
About INTO Illinois State University
INTO University Partnerships collaborates with leading universities to provide international students with a personalized and highly supportive learning environment in which to acclimatize to life on a US university campus and prepare for long-term academic success. Since 2006, INTO has launched partnerships to internationalize 24 universities in the US, US and Asia, including Oregon State University, University of South Florida, Colorado State University, Marshall University, George Mason University, Drew University, Saint Louis University, the University of Alabama at Birmingham, Washington State University and Suffolk University.