The Junior Marketing Analyst will work in a fast-paced marketing environment and have the ability to multi-task, prioritize and manage multiple projects at once. The ideal candidate needs to be data driven, a critical thinker and proficient in Excel. This position supports the Marketing Analytics Manager in providing information and insights regarding customers, markets, and competitors, to measure performance and support business decisions.
Develop customer segmentation, targeting and testing strategies for marketing in order to drive incremental revenue and increase overall program performance.
Provide a complete view of the member inclusive of a comprehensive profile leveraging demographics, behavioral trends, spending patterns and channel preferences. Utilize this information to provide recommendations to grow the business and enhance our positioning in the marketplace.
In collaboration with the marketing managers, conduct a competitive analysis to understand positioning as it relates to product offering, pricing, and marketing mix.
Design, develop and execute integrated marketing campaigns involving complex business rules using Unica Campaign.
Leverage predictive models to enhance segmentation, promotional offering and campaign ROI.
Prepare reporting on marketing program performance, communicate findings and provide recommendations to optimize marketing campaigns.
Review current operational processes and recommend process improvements that will drive greater efficiencies.
Provide customized Google Analytics reports and dashboards related to KPIs
Manage Google Ad Words campaigns (e.g. bid, keyword lists, ad copy, landing page)
Develop SEO analysis (e.g. advise on website traffic, design and functionality)
Desired Skills & Experience
Bachelor's degree in Business, Computer Science, Marketing, analytical/technical oriented major.
2+ years working with Relational Databases and structures.
1+ years of experience with Google Analytics, Ad Words, or Tag Manager
Experience with data visualization tools like Tableau.
Experience working with Structured Query Language (SQL).