With support from supervisor and departmental colleagues, the Associate Product Marketing Manager is responsible for independently executing a wide range of marketing activities, including developing marketing collateral, especially for social media and digital marketing; coordinating internal marketing communications; developing and maintaining publicity systems to support product and brand awareness; and a variety of both task-oriented and project-based activities.
This position will require exceptional organizational skills to ensure that all projects are executed on schedule and on budget. In addition, this position will require the ability to collaborate effectively with diverse internal and external partners, including colleagues in marketing, social media, editorial, sales, design, and Heinemann's expert authors.
The ideal candidate will be a marketing generalist experienced with social media strategy, marketing-content development, and strong prioritization skills.
Work with Product Managers to support customized marketing campaigns for prestigious line of teacher professional books
Develop marketing collateral for social media/digital marketing
Develop systems to support internal marketing communications
Extend Heinemann's publicity reach by developing and maintaining relationships with key influencers
Support optimization of processes for working with third-party online retailers
Provide appropriate marketing for selected titles
Research new placement opportunities, especially for online collateral
Gather market intelligence and recommends responses to changing issues, trends, etc.
Excellent verbal, written and interpersonal communication skills: must be able to convey information in a clear, concise manner to colleagues, the author team, vendors, sales force, and others.
Strong organizational skills required: must be able to handle multiple, complex projects in various stages of development and/or implementation at once.
Experience working in a collaborative team environment sharing ownership of projects and striving together to achieve ambitious goals.
Prioritizing tasks, especially as related to time-sensitive deadlines
Bachelor's degree in Marketing, Education, English, Journalism, or other writing/language-oriented degree.
1+ years experience in educational publishing, K–12 education, or marketing.
Must be fluent with basic word processing and spreadsheet programs.
Experience with InDesign, Adobe Professional, and/or Photoshop.
Experience with social media, particularly as a marketing tool.
Internal Number: 10061
About Houghton Mifflin Harcourt
Houghton Mifflin Harcourt (NASDAQ:HMHC) is a global learning company dedicated to changing people’s lives by fostering passionate, curious learners. As a leading provider of pre-K–12 education content, services, and cutting-edge technology solutions across a variety of media, HMH enables learning in a changing landscape. HMH is uniquely positioned to create engaging and effective educational content and experiences from early childhood to beyond the classroom. HMH serves more than 50 million students in over 150 countries worldwide, while its award-winning children's books, novels, non-fiction, and reference titles are enjoyed by readers throughout the world.
For more information, visit http://careers.hmhco.com
Houghton Mifflin Harcourt is an equal employment opportunity employer and participates in E-Verify. All qualified applicants will receive consideration for employment and will not be discriminated against on the basis of gender, race/ethnicity, gender identity, sexual orientation, protected veteran status, disability, or other protected group status.