The Gunnery is seeking an experienced communications professional with demonstrated skills in developing and implementing effective digital and social media strategies, tools and tactics to support the school’s mission and meet its marketing objectives.
Our goal is to recruit a knowledgeable communications professional – a team player who is experienced and fluent in the “digital world” with an eye toward innovation and creative story telling that achieves results. The candidate should be resourceful, organized and proactive, able to juggle many tasks at once while remaining self-directed in a fast-paced, ever-changing environment, on projects that require quick turnaround. Experience working in or with secondary schools or higher education is preferred.
The Manager will primarily develop, oversee and guide the school’s digital brand, initiatives and tactics, in all channels, methods and sites, communicating the school’s priorities and image in positive, authentic ways that will attract, connect with and motivate increasingly segmented target audiences. Engagement, conversion and measurement are important objectives in the Manager’s role of helping the school meet its reputation, relationship, recruiting and revenue goals, through the use of digital strategies and data.
Most of the work of the Manager and the department is focused on supporting the Admissions Office and the Alumni & Development Office in meeting their strategic priorities, but support is also needed schoolwide.
In this role as a key member of the Marketing & Communications team, the Manager will be responsible for the activities noted in the four main areas below:
Website Management and Development
Maintain the school’s website (external facing) and develop short- and long-term plans for the site, based on clear goals, objectives and tactics.
Evaluate and enhance the user experiences (UX) and the customer journey.
Compile and publish e-newsletters (monthly), e-mail campaigns and push strategies to reach prospective families, alumni, parents and other target audiences.
Write (occasionally), edit and optimize content for the website and social channels.
Develop and manage ongoing Search Engine Optimization efforts and practices.
Edit and post videos, blogs, photography and other content.
Identify and complete (or manage or delegate) daily, weekly, monthly, seasonal and annual tasks relative to website content and functions.
Monitor and help maintain third-party websites related to the school.
Track and analyze website traffic and key metrics; provide regular reports and recommendations; adjust strategy as needed for optimum ROI.
Social Media and Digital Marketing Planning and Deployment
Develop an overall strategy and deploy short- and long-term digital engagement plans and campaigns based on school and departments’ goals and objectives.
Create, curate, and manage all digitally published content (images, video and messaging), posting, sharing, monitoring and measuring results.
Analyze, review, and report on effectiveness of campaigns to measure impact and maximize results.
Develop digital advertising, mobile marketing and other inbound and outbound strategies.
Monitor, manage and respond to online channels, posts and reviews, as appropriate.
Research and develop best practices to capitalize on data collection and analysis. Analyze key metrics, provide reports, adjust strategy as needed for optimum ROI.
Provide support, guidelines and strategies for other departments, administrators (including Head of School), faculty, students and volunteers.
Support faculty, student and club activities as they relate to social media.
Seek faculty involvement and incorporate student “voices,” as appropriate and effective.
Identify new trends in digital marketing, evaluate new technologies and ensure the school is at the forefront of industry standards and developments.
Remain attuned to and seek out best practices of other schools and other industries.
Create (shoot), edit, curate and manage photography and video assets and digital archive.
Arrange and oversee photography and videography assignments, schedules and deliverables.
Enhance and manage online photo galleries and services, as well as retail accounts, for internal uses (other depts.) and external audiences.
Seek faculty and student engagement, as appropriate and effective.
Coordinate, take and manage athletic team and co-curricular group photos each season.
Evaluate and integrate tools and resources provided through TABS NABI.*
Assist with and support the marketing and communications work of outside agency.
Establish and maintain productive, collaborative working relationships within the department and with other offices to ensure that all communications are integrated, effective, meet the determined objectives, and conform to the school’s standards and guidelines.
Collaborate regularly with members of the Admissions and the Alumni & Development offices on specific digital communications and social media projects.
Remain integrated with and attuned to the daily life of the school, reporting on people, events, activities, achievements and programs.
Understand the culture of the school and help to shape and maintain a unique and consistent voice for all communications based on the brand and messaging platform, ensuring quality, accuracy, editorial style and tone across all outlets.
Occasionally write for and edit the work of others.
Cross-train within the department and in other offices, as appropriate.
Support the school’s flagship publication, the biannual Bulletin magazine and other major projects, through proofreading, editing, writing, designing, etc.
Assume other responsibilities as needed, including occasional evening and weekend activities.
Immediate opening. Full-time, 12-month position. Housing and relocation not available. Offer of employment will be contingent upon a successful background check.
Bachelor’s degree in digital marketing, communications, interactive media or a related field, and at least three years of relevant work experience with web-based, digital communications and social media tactics.
In-depth knowledge and proficiency in social media platforms, their respective capabilities and how each can be deployed to meet defined goals. Excellent grasp of, immersion in and appetite for all things digital. Skilled in website design, content management and maintenance (Blackbaud/WhippleHill preferred but not required); understanding of and experience with a complex content management systems (CMS); Adept at troubleshooting and problem solving issues and challenges of the web.
Detail-oriented; excellent organizational and time-management skills to handle multiple projects while working effectively to meet deadlines and respond to changing priorities; high-level spelling and contemporary grammar skills, including AP Style.
Strong interpersonal skills with the ability to build positive relationships with stakeholders and colleagues at all levels.
High-quality photography, videography and digital editing skills a plus.
Experience in Adobe products, Microsoft Office suite and Google platforms (Drive, Docs, Calendar, Gmail); ability to learn new tools, software and web-based systems.
Knowledge of and/or experience working for boarding schools, independent schools and/or higher education, preferred but not required. A healthy dose of humor and appreciation of fun is helpful.
Additional Salary Information:
Interested candidates must provide: a resume (PDF), at least three current writing and/or digital campaign samples (links to an online portfolio, web pages, PDFs, or hard copies), salary history and requirements, start date (availability), and contact information for at least three references. (No phone calls please.)