Division/College: Professional Advancement Network
Location: Boston Main Campus
Full-time/Part-time: Full Time
The Marketing Automation Manager is a technically savvy, detail-oriented, resourceful and analytical digital operations specialist. This critical role is responsible for helping to oversee the marketing automation platform (Marketo) infrastructure and will be instrumental in leveraging marketing automation to execute campaigns and capture data across the entire marketing and admissions cycle. He/She will utilize their business analyst skills to analyze, identify, design and implement business process models, monitor and maintain the overall health of the database, the integration between CRM (Salesforce) and Marketing Automation systems, the business workflow/revenue model, API integrations, audience segmentation, targeting, lead scoring, user roles, and bulk imports of data.
Mastery of Excel and experience with reporting and data analysis Strong analytical and critical thinker who can identify gaps, research solutions, implement plans, and assess performance Familiarity with SQL or other database languages, and HTML, CSS, or other design languages Experience creating process diagrams with Visio or other flow diagramming programs A confident and proactive self-starter with exceptional attention to process and detail and ability to effectively manage multiple concurrent projects, including requirements gathering, design and project planning/management, in a dynamic, high-pressure environment Communicator with proven ability to distill complex ideas and data into easy-to-absorb information for a non-technical audience as well as understand business needs and translate them into technical requirements Excellent team player with cross-functional collaboration skills who is adaptable to changing market and organizational needs Bachelors degree in a technical or quantitative discipline (computer science, information technology, engineering, statistics, etc.) or equivalent experience 2-5 years of marketing automation platform experience (Marketo, Eloqua, Hubspot, Pardot), Marketo experience preferred Marketo Certification or other equivalent marketing automation platform certification Proficiency and experience with Salesforce.com Familiarity with current online marketing industry best practices and issues Familiarity with agile development processes
To be considered for this position please visit our web site and apply on line at the following link: Careers@Northeastern
Northeastern University is an Equal Opportunity, Affirmative Action Educational Institution and Employer, Title IX University. Northeastern University particularly welcomes applications from minorities, women and persons with disabilities. Northeastern University is an E-Verify Employer.
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Founded in 1898, Northeastern University is a private research university located in the heart of Boston. Northeastern is a leader in worldwide experiential learning, urban engagement, and interdisciplinary research that meets global and societal needs. Our broad mix of experience-based education programs?our signature cooperative education program, as well as student research, service learning, a...nd global learning?build the connections that enable students to transform their lives. The University offers a comprehensive range of undergraduate and graduate programs leading to degrees through the doctorate in nine colleges and schools.