NACS is seeking a Marketing Coordinator to assist our five-person marketing team in developing and implementing integrated marketing campaigns, copywriting, project management and report tracking of marketing efforts to achieve our core objectives: drive NACS membership, event attendance, product sales, and overall brand awareness and loyalty.
The Marketing Coordinator will be responsible for supporting the NACS marketing team. Specific areas of responsibilities will include: • Interface with marketing team on testing and execution of strategic campaigns for NACS membership, events, products & services, and other initiatives, across email, print, web, social media and mobile. • Create and/or support in the layout, design and copywriting for integrated marketing campaigns • Route and manage creative jobs internally and externally within Teamwork project management platform. Provide transparency to organization on status of projects and deliverables. • Coordinate the work of freelance designers, copywriters, and web developers, as needed, to ensure projects adhere to objectives spelled out in marketing plan and creative briefs. • Monitor marketing deliverables for uniformity in message and visual identity, following brand guidelines. • Provide general marketing support including but limited to: o Track and process invoices and expenditures relating to marketing campaigns o Maintain and catalog strategic marketing plans and assets across brand verticals o Work closely with marketing managers to develop, track, analyze and improve effectiveness of campaigns. o Support team meetings and conference calls • Other tasks as assigned.
QUALIFICATIONS FOR POSITION • Hold a BA/BS degree in marketing, communications, PR, or related field • A minimum of 1-2 years of professional marketing experience. • Sound understanding of the principles of marketing and communications • Experience in Microsoft Office and the Adobe Creative suite (Photoshop, InDesign, and/or Illustrator) • Graphic Design, Photography & Videography experience preferred • Solid understanding of email/marketing automation platforms such as Real Magnet, Mail Chimp or similar in order to execute various types of email campaigns, including adjusting layout, copy, images, calls-to-action, and other content as needed. • Good attention to detail and project management skills • Strong understanding of new technologies and how they can be applied to marketing. • Highly organized and able to manage time effectively to meet deadlines under pressure • Exceptional verbal communication skills and excellent copywriting skills across a variety of media • Creative with a strategic mindset along with the ability to turn concepts into action • Team player
NACS (convenience.org) advances the role of convenience stores as positive economic, social and philanthropic contributors to the communities they serve. The U.S. convenience store industry, with more than 154,000 stores nationwide selling fuel, food and merchandise, serves 160 million customers daily—half of the U.S. population—and represents 3.4% of the total U.S. gross domestic product. NACS has 2,100 retailer and 1,750 supplier members from more than 50 countries.