This position will assist in marketing initiatives to maximize non-dues revenue of ASHA's products and services. The purpose of this position is to provide support for the online store and product database, product production, promotional calendar, and marketing and data analysis. This position will manage all aspects of the ASHA Store at live events including planning, goal setting, promotions, design, onsite management, and post-analysis. This position will proof content to ensure accuracy and consistency and update product content and marketing materials. This position is involved in marketing analysis, sales reporting, and consumer trends. This position is the liaison between the Marketing, Distribution, and Product Sales teams.
Update the product database with pricing, product descriptions, and promotional coding.
Manage all aspects of the live event bookstores.
Update the ASHA Online Store with new advertising and promotions.
Oversee product production and proofreading of ASHA's products, including Reference, Consumer Education, and CEU Courses.
Work with the marketing team to update the promotional calendar with information for e-mail blasts and other promotions; assist in writing text for e-mails, as necessary.
Provide support to update marketing dashboard on customer and marketplace trends, competitive information, sales data, and campaign tracking data, to inform marketing strategy and initiatives.
Provide information about new products and promotions to Product Sales and the Distribution teams.
Assist in other marketing initiatives, including, but not limited to, writing copy for special promotions.
Knowledge Typically Acquired Through
Bachelor's degree, preferably with a concentration in Marketing, Business Management, or Communications
At least 4 years' marketing experience in a similar position in either a nonprofit or corporate organization
Experience in live bookstore events
Experience in product production and publishing
Experience in tracking, reporting, and analysis
Experience in copywriting
Scope and Depth of Technical Skills/Knowledge
Experience in proofing new products, including marketing materials, books, technical references, and brochures and booklets
Excellent writing skills
Live bookstore management
Comfort working in a CRM and product database
Demonstrated experience in analytical thinking
Experience using, understanding, and reporting on Google Analytics, promotional and sales reporting, and using Excel Pivot Tables
Excellent Excel, Word, and PowerPoint skills
Scope and Depth of Non-Technical Skills/Knowledge
Ability to manage multiple concurrent projects
Ability to meet deadlines through the use of excellent organizational skills
Attention to detail (very important)
Strong teamwork skills
Experience that shows creative and analytical thinking
Excellent oral and written communication skills
Demonstrated initiative in completing projects
Additional Salary Information: Salary Range (Non-Negotiable): $50,811–$56,456
About American Speech-Language-Hearing Association
The American Speech-Language-Hearing Association is the professional, scientific, and credentialing association for 191,500 members and affiliates who are speech-language pathologists, audiologists, and speech, language, and hearing scientists in the United States and internationally.