Continuing Education at RISD is seeking an Enrollment Marketing Manager to develop, plan and execute integrated communications and marketing plans. This approach will promote program recruitment and proactively support strategic enrollment needs, driving the direction of RISDCE's visual presence, while ensuring alignment with the overall RISD brand.
The ideal candidate for this newly created position will possess a substantial record of outstanding design practice, have a sophisticated visual sensibility, and be a strategic thinker and collaborator.
With the goal of increasing the diversity of enrollment and overall retention within all CE programs, the Enrollment Marketing Manager will develop and optimize digital recruitment communications, oversee web and social media channels and the development of print collateral, while adhering to brand and style guidelines and coordinates recruitment campaign related events, including public relations events. As a member of the leadership team, the manager will utilize strong interpersonal skills with internal and external constituents in order to effectively develop and execute enrollment-marketing plans.
In addition, the Enrollment Marketing Manager will allocate and manage the annual CE marketing budget while ensuring outreach goals are met; establish and supervise market research efforts, and analyze the effectiveness of all marketing efforts; and supervise full-time and part-time staff along with freelance marketing, design and production vendors.
Job Qualifications Required:
A Bachelor's degree or equivalent combination of education and experience in art, design or other creative field.
Five years progressive experience in the marketing field with demonstrated knowledge of the most current marketing tools, trends, and best practices.
A strong record of outstanding design practice and a sophisticated visual sensibility.
Proficiency with database management systems, web/print/video design and production, along with social media and web content analytics experience.
The ability to create and execute marketing plans for multiple audiences.
Proven ability to manage strategic execution and optimization of digital marketing campaigns to various audiences across multiple channels.
Solid understanding of enrollment best practices, tools and strategies and the ability to independently make art & design recommendations that positively impact enrollment.
Strong leadership, team-building and project management skills are required.
Must be able to work quickly and efficiently, both independently and as a member of a team.
Proven ability to interact with members of the community representing diverse backgrounds and interests.
Must be able to develop and manage marketing plans and budgets.
Must possess excellent oral and written communication skills and organizational abilities.
Proven ability to independently provide creative direction, strategy and oversight.
Knowledgeable in Adobe Creative Suite, Microsoft Office and file management systems.
Job Qualifications Preferred:
Master's degree or equivalent experience in relevant field.
Experience with an educational or arts organization.
Rhode Island School of Design (RISD), founded in 1877, is a fine arts and design college located in Providence, Rhode Island. Enrolling about 2000 undergraduates and 400 graduate students from across the United States and 55 other countries, RISD
offers 16 undergraduate majors and 16 graduate majors, and is ranked annually by U.S. News & World Report as one of the top art and design schools in t...he United States. RISD’s rigorous education encourages creative experimentation and intellectual
risk-taking, challenging students to question their approach to art making through critical thinking. There are over 90,000 works of art in the RISD Museum, which houses a collection of fine and decorative art objects. The first public galleries opened in 1893. The RISD Library is one of the oldest independent art college libraries in the country with more than 150,000 volumes and 380 periodical subscriptions which offer unusual depth and richness in the areas of architecture, art, design, and photography. The RISD campus is contiguous with the campus of Brown University and the two institutions share social, academic, and community resources.
RISD recognizes diversity and inclusivity as fundamental to its learning community and integral to an art and design education. We welcome candidates whose experience has prepared them to contribute to our commitment to diversity and excellence. RISD is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, sex, age, national origin, disability, veteran status, sexual orientation, gender identity or expression, genetics, or any other protected characteristic as established by law.