Messe Frankfurt is an internationally based global leader in the tradeshow industry and is recognized as one of the best employers. We established our North America headquarter in Atlanta, Georgia. From this location, Messe Frankfurt has successfully leveraged its global network to organize various tradeshows in the Americas. This office is in a strong position to offer a more comprehensive platform of events to the industries we serve. These industries include technology, entertainment, media and creation, consumer goods, textiles and textile technologies, and mobility and infrastructure.
Messe Frankfurt is an exciting industry since we facilitate like-minded individuals coming together to forge new relationships, businesses connecting to drive growth and new ideas, and trends developing and setting. While these experiences may guide industries in new directions, maximizing the customer experience will always be our main focus. Our success is based on the customers’ success.
This position works with the Textiles, Fashion & Apparel team. The Texworld Shows are held in January and July, currently at the Javits Center in New York City. This position reports directly to the Show Director and manages a Marketing Specialist.
Collaborate on the design, layout, production and distribution of all MFI promotional literature (printed and electronic) – including, but not limited to the show directory, postcards, advertisements, surveys, attendee brochures, seminar schedules, fact sheets, on-site daily schedules, newsletters, VIP invitations, web banners, and post show review.
Understand and comply with the MFI Corporate Identity Guidelines as well as applicable fax and e-mail regulations. All related material should show a consistency of the show message.
Coordinate with designers or other outsourced contractors on the production of promotional materials for trade publications, such as advertisements and show directories.
Coordinate the distribution of mailings or electronic pieces with appropriate MFI colleague or outsourced vendor.
Provide content on various forms and contracts for MFI events including but not limited to exhibitor contracts, registration, seminar schedule, trend forum and sponsorship menu.
Provide and review, text, images and data provided by Show Teams in the production of MFI website. Work with IT Manager on maintaining a clean, attractive and updated website.
Spokesperson for the Brand.
Develop and maintain relationships with all key Press and Associations in the industry.
Development and maintain Marketing and Media plans.
Oversee, manage and execute all telemarketing efforts.
Experience in handling press interviews.
Expertise in writing all Press Releases.
Show Development Strategy in combined efforts with Show Director.
Develops, manages and executes Trend Forum pre show duties, and oversees trend team onsite.
Tulip Club Development.
Analyze survey data to use in promotional literature for future events.
Ensure Production Schedule is accurate and current in reference to marketing responsibilities.
Provide on a regular basis, a review of current marketing programs. Include constructive and proactive approaches to enhance existing methodology.
Seek out and provide new resources and technologies to enhance and increase all marketing vehicle performances.
Work with existing media partners and identify potential new ones for advertising and promotion of shows.
Obtain quotes and negotiate pricing, frequency and placement of print and outline advertisements to maximize allocated show ad budgets.
Under the guidance of the Show Director, work to ensure all marketing related expenditures are within allocated budgets.
Maintain rigid standards of perfection for all materials produced by the department.
Be creative and continually strive to elevate the performance of all MFI’s marketing pieces.
Knowledge and Abilities
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed here are representative of the knowledge, skill and ability required. Under the American Disabilities Act (ADA), reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Ability to be present in the office, to travel domestically and internationally up to 20% of the year and ability to pass a background check and drug screening test.
The physical demands listed here are representative of those that must be met by an employee to successfully perform the essential functions of his/her job. Under the ADA, reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Ability to work long hours on-site at shows. Ability to sit, stand, walk, travel up and down stairs, crouch, stoop and reach. Ability to lift up to 25 lbs.
The work environment characteristics listed here are representative of those an employee encounters while performing the essential functions of the job. Under the ADA, reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Basic office environment and Trade show environment
Strong knowledge of design software; Adobe Photoshop, Adobe Illustrator, InDesign. Strong public relations background, communication, sales and presentation skills. Goal oriented, flexible and creative under pressure, often while juggling several projects at once. Expert knowledge of current marketing trends, multimedia and social media platforms. Well spoken, comfortable dealing with the press and public speaking engagements. Strong leadership skill and ability to hire, train and motivate team members. Should have strong budgeting, Internet and computer skills.
Experience in fashion marketing, apparel sourcing and/or trade shows is preferred.
The sole subsidiary for Messe Frankfurt Exhibition GmbH in North America, we maintain our commitment and dedication to provide new investment opportunities to our US clients that are ready to showcase their innovations on a global scale and to offer the same level of service to our customers that exhibit and attend our portfolio of events in the United States, Canada and Mexico.
Globalization i...s not only a vision for Messe Frankfurt, it is a reality. As the world’s largest tradeshow organizer that owns its own facilities, we have developed the largest subsidiary network of any other German Messe including our North American headquarters based in Atlanta. While using this extensive network, our team in Atlanta is in a strong position to offer a more comprehensive platform of events to the industries we serve. These industries include technology and production, entertainment, media and creation, consumer goods and leisure, textiles and textile technologies and mobility and infrastructure.
At every Messe Frankfurt trade show, like-minded individuals come together, business connections are created and trends are set. While these experiences may guide industries in new directions, maximizing the customer experience will always be our main focus. Our success is based on our customers’ success. As we look forward towards an exciting tomorrow, we stand committed to providing the best experience for each and every company we serve.