Doctors Without Borders/Médecins Sans Frontières (MSF) is an international independent medical humanitarian organization that delivers emergency aid to people affected by armed conflict, epidemics, natural and man-made disasters, and exclusion from health care in more than 60 countries. When medical assistance is not enough to save lives, MSF will speak out on the plight of populations its teams witness while providing medical relief.
The Marketing Director, under the leadership of the Director of Development, supervises a team of program managers to plan, implement, and analyze results of multi-channel direct response and brand marketing efforts, including donor acquisition, renewal, re-activation and cultivation campaigns, and donor services, to deliver budgeted revenue and increase awareness of MSF’s activities, concerns, expertise and values. The Marketing team raises annually $170 million, which represents currently 45% of the total revenue, with an average annual growth rate of roughly 10%.
Currently, the Marketing Director directly leads nine marketing unit managers, and works in close collaboration with Major Gifts, Planned Giving, Foundations, Corporations, and the MSF-USA Communications Department. As a member of the 6-person Development Management team, this position plays a critical role in formulating and administering Development Department strategies, policies and systems.
Main responsibilities of the position
Develops?under the guidance of, and in collaboration with, the Director of Development?over-arching strategies for the Marketing unit, and leads a collaborative process with the marketing team to create and implement complex cross-channel annual marketing plans corresponding to those strategies.
Prepares and administers a detailed marketing expense budget of over $23MM.
Manages a Marketing team of 15 FTE’s plus multiple temps, interns and volunteers, overseeing team units who produce direct mail, telemarketing, digital advertising, email, website and online donation form development, monthly giving and mid-level giving programs, fundraising events, and donor services.
Hires, manages and evaluates Marketing team staff. Delegates authority, consults with and guides staff to achieve goals. Provides ongoing feedback in a context of mutual respect.
Leads the Marketing team in development and implementation of innovative approaches for donor acquisition, retention and re-activation, designing ongoing testing in all channels to continuously grow revenue and drive strategic priorities.
Oversees and approves all creative and analysis activities of marketing staff and external partners, agencies, and vendors.
Reviews and evaluates market research to stay abreast of current marketing trends, and forecasts and plans for future marketing needs.
Works closely with the MSF-USA Communications Department to align fundraising activities with media, public education, and publications activities, and with larger communications priorities.
Collaborates with the Development Director to shape MSF-USA’s positioning on MSF’s international fundraising policies, guidelines, and decisions.
Works with counterparts in other MSF sections to share information and provide guidance on marketing practices and deliverables. Coordinates MSF USA’s participation in international benchmarking and information sharing.
Works closely with Fundraising Operations and MSF-USA’s Finance Department to manage donor and transactional data policies and maintain optimal record hygiene.
•Bachelor’s degree or equivalent combination of education and experience, post-graduate degree in Business Management and/or Marketing/Fundraising preferred
•Minimum of 7 years of senior marketing experience, ideally in a non-profit organization, including experience managing all features of the implementation of direct marketing activities
•Minimum of 3 years experience in management of teams comprised of more than ten people in total
•Proven track record in successfully managing large, complex expense and revenue budgets
•Superior project manager with experience managing a variety of vendors doing complex technical and/or creative work
•Very strong diplomatic and conflict resolution skills, including experience managing internal stakeholders with conflicting interests
•Excellent oral and written communication and organizational skills, and outstanding attention to detail
•Ability to analyze and synthesize complex and sensitive material and use it to develop strategic plans
•Ability to handle a large volume of work and multiple projects under pressure and with deadlines
•Advanced Excel skills, experience with marketing forecasting and analysis •Personality driven by creative thinking and innovation
•Excellent judgment and diplomacy
•Outstanding leadership and facilitation skills
•Genuine interest in and commitment to the humanitarian principles of MSF, and its commitment to transparency with its donors and employees
•Residence in or willing to relocate to the New York City area
To Apply: Send letter of interest/cover letter and CV to: Employment.email@example.com, Attn: Marketing Director. Any application submitted without letter of interest/cover letter will not be considered.
Salary - Low to Mid 110’s (USD). Comprehensive benefits provided. Generous paid time off. A friendly, supportive environment.
Please submit applications by: September 17, 2017. EOE.