Rutgers, The State University of New Jersey, is seeking a Marketing Specialist to provide support to The Rutgers Food Innovation Center – South. The position will serve as the primary interface, reporting directly to the Executive Director for Rutgers Food Innovation Center, external projects including those associated with the implementation of strategic partnerships and/or the fulfillment of grant obligations with: the State of New Jersey Department of Labor and Workforce Development (and the Talent Network and other associated programs); the New Jersey Food Processors Association; the Global Food Business Incubation Network (FoodBIN, and its association with the International Business Innovation Association (InBIA), and other partnerships and programs as determined by the Executive Director. The key duties of this position are the following:
Assists in Marketing Strategy, Research and Development and supports efforts of the FIC in the design and development of marketing materials that further its objectives and mission.
Provides leadership in the development and maintenance of databases and impact measurements that are required for these programs, and primary and secondary market research and benchmarking that will further these initiatives.
Develops and coordinates marketing materials and website copy that are required, and will serve as the primary interface with vendors responsible for their implementation.
Coordinates participation and/or presentations that are needed for activities, meetings, conferences, programs, and trade show events.
Assists in the design, development and execution of Business and Technical Mentoring Agreements that are created between the Rutgers Food Innovation Center including responsibility and accountability for providing consultation and mentoring to entrepreneurs in regard to establishing and growing their food businesses.
Supports the Associate Director of Client Services and will have responsibility for the assessment, synthesis and presentation of primary and secondary market research projects, and the development of materials needed for IRB submission where applicable.
Aids in research associated with raw material sourcing, nutrition analysis and labeling, product development, specifications and procedures documentation, and other technical areas that may be determined.
Works closely with the Sr. Manager of Client Services on a regular basis, and may serve as the primary contact for certain designated clients and be accountable for the timely completion of projects within the budgeted time allocation that has been assigned.
Develops content associated with the FIC website, posting via social media (Facebook, Twitter, YouTube, Skype, Vimeo, etc.), to engage and promote events, happenings, accomplishments, and news that is important to the Center.
Supports efforts of the FIC in the design and development of marketing materials that further its objectives and mission.
Conducts research, benchmarking and/or other support that may be needed in the application of grants for the Food Innovation Center.
Performs various other tasks and duties as assigned to support The Rutgers Food Innovation Center.
Minimum Education and Experience:
Requires a Bachelor's degree or an equivalent combination of education and/or experience plus a minimum of two years' experience that demonstrates knowledge and understanding of food science, nutrition, economics or a related field.
Required Knowledge, Skills, and Abilities:
Must possess excellent oral and written communication skills and exceptional customer service capabilities.
Must excel as a team player and demonstrate a positive attitude with individuals internal and external to Rutgers Food Innovation Center.
Experience in the food industry, association management, and/or in entrepreneurship are desired.
Experience particularly in marketing and/or as a brand ambassador are preferred.
Physical Demands and Work Environment:
Must hold a current and valid driver's license, and be able and willing to drive to industry meetings throughout the State of New Jersey and occasionally out of state.
Rutgers, The State University of New Jersey, is a leading national public research university and the state's preeminent, comprehensive public institution of higher education. Rutgers is dedicated to teaching that meets the highest standards of excellence; to conducting research that breaks new ground; and to turning knowledge into solutions for local, national, and global communities. As it was ...at our founding in 1766, the heart of our mission is preparing students to become productive members of society and good citizens of the world. Rutgers teaches across the full educational spectrum: preschool to precollege; undergraduate to graduate and postdoctoral; and continuing education for professional and personal advancement. Rutgers is New Jersey's land-grant institution and one of the nation's foremost research universities, and as such, we educate, make discoveries, serve as an engine of economic growth, and generate ideas for improving people's lives.