The Director of Athletic Marketing and Events will coordinate the marketing of all NSU Athletic events and help lead game operations, fan experience and donor relations within the department. This position will assist in revenue enhancement of the athletics program by identifying, cultivating, and soliciting sponsors for the athletics department. This position will be responsible for oversight and leadership of at least 1 Wolves Club Special Event each year and will assist with all other special events.
Nature and Scope •The Director Athletic Marketing and Events will report to the AD or Deputy AD.
•Develop comprehensive marketing plan to increase attendance at all NSU Athletic events including increasing student attendance at events.
•Lead game operations of athletic events including game scripts, music, set-up, and guest and donor relations at events.
•Responsible for marketing revenue and new revenue generation including corporate partnerships – maintain active portfolio of sponsors that can be cultivated, solicited and stewarded.
•Responsible for all game program sales.
•Lead undergraduate interns for marketing and game operations including development of task lists and goals.
•Responsible for developing strategies to increase season ticket sales including cold calling, and following up on leads and thinking creatively to increase season ticket sales.
•Lead 1 major Wolves Club special event each year – either Wolves on the Water Fishing Tournament or Wachs Golf Classic.
•Assist with NSU Athletics and Wolves Club Special events.
•Assist with suite sales and management of basketball suites including hospitality services.
All Athletics Department personnel are expected to become familiar with and comply with all departmental, university, conference and NCAA rules and regulations. Any university personnel who knowingly violate University, Athletics Department, or NCAA rules are subject to dismissal.
Successful candidates will have 2 years experience in Athletic Marketing/Development (sports marketing, event management, or related fields), or equivalent experience in sales. Excellent communication, organizational and interpersonal skills required. Excellent writing skills required. Proficiency with Microsoft Office. Experience with Adobe Suite preferred. Establish and maintain effective working relationships within intercollegiate athletics, the Foundation, and the University to increase revenue and the fan/student experience at all NSU Athletic events.
Additional Salary Information: NSU offers an excellent comprehensive benefits package including paid medical and life insurance for the employee (excellent group rates for dependent coverage), as well as dental and vision coverage for the spouse and dependents; retirement plans; paid holidays; and generous vacation and sick day allowances.
Northern State University (NSU) is located in Aberdeen, South Dakota, a vibrant community in northeastern S.D. The city has a population of approximately 26,000 people and is a retail hub for the region. The University enjoys a positive and strong relationship with the city and region. NSU is a premier residential institution characterized by outstanding instruction, extraordinary community relati...ons, and unparalleled extracurricular opportunities. Since 2007 NSU has been continuously named by US News and World Report as one of the best undergraduate institutions in the Midwest. NSU is fully accredited by the NCATE, NASM, NIBS and HLC. NSU offers a broad-based athletics program, sponsoring 15 NCAA Division II intercollegiate varsity sports that compete in the Northern Sun Intercollegiate Conference (NSIC). For more information about NSU and its programs visit: http://www.northern.edu.